Senior Marketing Manager

Essential Duties and Responsibilities & Accountabilities

1.

Manage strategic, commissioner-focused marketing and sales programmes that support growth and

market positioning, translating business priorities and strategies into high-impact marketing activity

targeted at commissioner and stakeholder audiences.

2.

Develop and execute integrated sales and marketing campaigns, overseeing digital, online and

offline content activity to ensure optimisation, innovation and strong return on investment across all

growth-focused channels.

Manage associated budget spend and purchasing of corporate marketing

initiatives.

3.

Manage B2G digital platforms and marketing technology, including corporate web, marketing

automation and lead-generation tools, ensuring innovation, personalisation and performance are

central to all activity, and supporting adoption of new technology in line with internal approval

processes.

4.

Lead the development of value propositions, client sales activity and pitches, bid marketing, ensuring

propositions, narratives and visual assets are compelling, competitive and creatively strong,

effectively supporting business development capture and win themes.

5.

Use insight, analytics and market intelligence to drive effectiveness, applying evidence-based

recommendations to refine campaigns, improve impact with commissioner audiences and inform

strategic decision-making.

6.

Uphold brand consistency and positioning of brand standards across all externally facing activity and

supporting the Head of Marketing with strategic brand and positioning work.

7.

Act as a senior marketing point of contact and deputy when required, supporting the Head of

Marketing deliver exceptional strategic marketing activities.

Key Internal Stakeholders & Relationships



* Operational Leadership Teams


* Growth/Business Development Teams


* Policy and Strategic Engagement, and Integrated


* Communications Teams


* Global Comms and Marketing teams


* Digital, Developer, Data Protection and ISO teams

Key External Stakeholders & Relationships



* Print management companies


* Chartered Institute for Marketing (CIM)


* Technology and Martech providers (Meta, Google, Hubspot etc)


* Events and advertising supplier

Qualifications & Experience

Essential

• Extensive experience delivering strategic sales and marketing programmes and integrated

campaigns for commissioner or senior stakeholder audiences to generate revenue.

• Experience presenting at sales pitches for prospective B2G commissioners.

• Strong experience leading digital and multi-channel campaigns, with budget ownership and

focus on ROI.

• Extensive experience managing digital platforms, digital integrations and marketing technology,

such as websites, case management and marketing automation tools.

Acting as Subject Matter

Expert for marketing technologies

• Proven ability to develop value propositions, sales activity and bid marke...