Offer Marketing Manager - Lauritz Kundsen (LK) MEA

The Offer Marketing Manager MEA is responsible for developing, adapting, and activating a compelling offer portfolio for the Middle East & Africa region for LK Brand.

The role bridges global offer strategy and local market needs, ensuring offers are customer-centric, competitive, value-based, and effectively commercialized to drive revenue growth, cross-selling, and market share.

Key Responsibilities

Offer Strategy & Portfolio Management:


* Own the MEA offer portfolio for LK, ensuring alignment with global strategy and regional growth priorities.


* Define offer positioning, as Medium Offer pricing logic, bundling, and opportunities for cross selling.


* Identify white spaces and gaps in the offer portfolio based on market, customer, and competitor insights.

Market & Customer Insights:


* Conduct continuous market intelligence on customer needs, industry trends, competitor offers, and regulatory requirements across MEA.


* Work closely with Sales, Business Development, and Offer Marketing teams based out of India.


* Use insights to shape business cases for new offers or enhancements.

Commercial Enablement & Sales Activation:


* Develop sales-ready value propositions, including:


* Offer narratives


* Customer value cases


* Use cases and reference stories


* Equip Sales with tools and materials (pitch decks, playbooks, calculators, FAQs).


* Support cross-selling and solution selling by creating bundled offers and integrated propositions.


* Partner with Sales Excellence to ensure adoption in the field.

Go-to-Market & Launch Management


* Lead MEA go-to-market plans for new and existing offers.


* Lead MEA to launch Solar & Agri offer


* Coordinate offer launches end-to-end: messaging, segmentation, channels, sales readiness, and timing.


* Track performance post-launch and continuously optimize based on results.

Stakeholder & Matrix Collaboration
Act as the MEA interface between:


* LK Product Marketing Team


* LK R &D / Operations


* Regional Sales


* MEA Strategy & IO Strategy Teams

Performance Tracking & Continuous Improvement


* Define and monitor offer KPIs (adoption, pipeline contribution, revenue, margin).


* Run regular reviews to refine offers, pricing, and messaging.


* Share best practices and success stories across the region.

Qualifications & Experience


* Bachelor's degree in Engineering, or related field.


* MBA in Marketing, Business, or any related field.


* 10 to 15 years experience in:
+ Offer marketing / product marketing / commercial strategy
+ B2B environment, ideally in [Medium Offer / Value Brand]


* Proven experience in regional or multi-country role, preferably MEA


* Strong understanding of LVP, FD offers

Key competencies


* Strong customer and market orientation


* Strategic thinking with hands-on execution capability


* Excellent communication a...