Trade Marketing Manager IFP

Trade Marketing Manager IFP

Job Description

Your Job

The Trade Marketing Manager is primarily responsible for developing & executing Category & Channel Go-To-Market Strategy and plays a vital role in driving Category business growth for Kimberly Clark brands to achieve volume and profit objectives.

He/She will also help position Kimberly-Clark to be recognized as the preferred Category Partner for strategic customers, thereby creating a sustained competitive advantage for Kimberly-Clark products in the areas of distribution and merchandising.

This position reports to the Head of CSD Manager.

About Us

People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day.

From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex & Scott brands improve the lives of people around the world. Kimberly-Clark proudly leads the way in providing better care for a better world.

Kimberly-Clark proudly leads the way in providing better care for a better world.

Led by Purpose.

Driven by You

Role Overview & Primary Accountabilities:


* Lead the creation of Category & Channels growth strategies through close collaboration with the marketing team, translating strategies to Distribution, Pricing & Promotion, Shelving, and Merchandising (DPSM) plan.


* Owns business delivery for the Category by ensuring sales building blocks sufficiency, anticipating business risks/gaps & deriving an action plan


* Develop and timely deployment of Selling Toolkits to the Sales team to enable timely external selling & engagement with Retailers


* Gatekeeper for initiative deployment process in ensuring the readiness of Promotion and New initiative plan according to planned milestones; partnering with Marketing, Sales & Demand Planner


* Ensure DPSM plan implementation as per deployed with timely review of DPSM compliance in trade, together with Sales & derive action plan/help needed to close the gap (if any)


* Actively participate in shopper studies in partnership with Shopper Champion to develop a strong understanding of shopper purchase behaviors and trends, that help shape Category & Channels DPSM strategies


* Leads Category management projects with key retailers & sales team to drive thought leadership and accelerate Category growth


* Derive Category trade fund investment plan based on Category growth & DPSM strategies.

Responsible to track & review monthly to ensure spending efficiency and effectiveness

Essential Requirements:


* A minimum Bachelor's degree is required.


* A minimum of 5 years’ sales or key account management experience is required in the FMCG industry.


* 2-3 years of CSD/Trade Marketing experience in the F...