Marketing Director, LATAM IFP

Marketing Director, LATAM IFP

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU.

This role will be part of Kimberly Clark's International Family Care and Professional (IFP) business—an organization rooted in purpose and innovation that has built a legacy with global impact.

As Kimberly-Clark forms a strategic partnership with Suzano to create a world-class international tissue and professional products company, this role is proposed to transfer to the new venture once the transaction closes, anticipated in mid-2026, subject to consultation and other applicable legal requirements.

This is a rare opportunity to help shape a new global leader backed by two industry powerhouses.

You’ll be part of a high-potential business that combines Kimberly-Clark’s iconic brands and commercial excellence with Suzano’s industrial and sustainability leadership.

Position Purpose:

As a key marketing leader within Kimberly-Clark’s IFP business, the Marketing Director, LATAM IFP is responsible for developing and executing a purpose-led brand and category strategy that drives IFP growth and delivers financial objectives across Latin America.

This role provides strategic and hands-on leadership across B2C and B2B portfolios, partnering closely with regional business units, growth teams, and global stakeholders to build winning brands, accelerate innovation, and strengthen commercial capabilities.

The Marketing Director, LATAM IFP will report to the IFP LATAM Vice President.

Key Responsibilities:

Brand, Category & Growth Strategy


* Develop and execute the LATAM brand and category strategy to support growth and financial objectives


* Lead the creation and execution of Brilliant Brand Plans in partnership with LATAM Area Business Units, including:
+ Big Bet focus areas
+ Penetration growth strategies
+ New vectors of growth


* Own A&P investment allocation, ensuring sufficiency, effectiveness, and alignment across segment plans, brand plans, SBP, and ABP


* Lead global and regional campaigns for Family Care, Kleenex, and Wypall brands


* Define and steward the KC/KCP brand promise, points of difference (PODs), reasons to believe (RTBs), visual identity, and brand guidelines


* Ensure a consistent, differentiated external customer-facing brand experience across all touchpoints

Omnichannel & Digital Leadership


* Set up, implement, and manage the company’s omnichannel marketing strategy across B2C and B2B


* Drive strong digital focus across brand building...