Marketer

Full Time

Wage DOE: $25-$28

General Purpose

The primary purpose of this position is to develop, coordinate, direct, and administer the facility's marketing and public relations programs and services and submit and track insurance authorizations.

Essential Duties

• Plan, develop, organize, implement, evaluate, and direct the facility's public relations and marketing programs to maintain and increase census and provide the community with accurate information about the facility, its programs, and services.

• Review marketing and public relations policies annually and recommend updates as necessary.

• Assist in the development, implementation, and tracking of customer satisfaction surveys.

• Assist admissions coordinator with authorizations and authorization updates

•Complete admission paperwork with new residents and families; keep resident pictures updated in EHR

• Ensure all public materials (manuals, brochures, information packets, etc.) are accurate and up to date.

• Provide creative support for activity and social services departments in developing resident programs and publications.

• Maintain positive relationships with families, residents, and community and civic leaders.

• Participate in community and civic groups to promote facility engagement and charitable activities.

• Coordinate with news media to share positive developments, new programs, or promotions.

• Keep the Administrator informed of media coverage or public information that could impact the facility.

• During emergencies, establish a public relations area to ensure accurate and policy-compliant information release.

• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.

• Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.

• Serve on committees as directed by the Administrator.

• Maintain confidentiality of all resident information, including protected health information.

• Interpret and communicate resident rights to residents, families, and staff as appropriate.

Qualification

Education and/or Experience

• Bachelor's Degree from an accredited college or university, or equivalent.

Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.

• Proficiency in Microsoft Office Suite required.

Physical Demands

• Must occasionally lift or move up to 25 pounds.

• Prolonged use of a desktop or laptop computer.

• Regularly required to sit, stand, walk, talk, read, and hear.

• Frequent use of office equipment including copier, scanner, fax, telephone, and calculator.

• May be required to assist in resident evacuation during emergencies.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enabl...