Manager, Senior Brand

About Us:

How many companies can say they have been in business for over 178 years?!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever-changing environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements.

ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change.

We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.

We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What's the role?

The Senior Brand Manager - OTC Brand Launch will lead the U.S.

commercialization of a new ZEISS brand extension into a new category.

This role owns the end-to-end go-to-market strategy, demand generation, and financial performance for the launch across U.S.

retail, pharmacy, club, mass, and e-commerce channels.

This is a highly visible, cross-functional leadership role responsible for translating the strength of the ZEISS master brand into a successful new category entry, driving both brand equity and commercial results.

The ideal candidate is both strategic and hands-on, with deep experience in CPG or OTC product launches, regulated categories, omnichannel media, and retail execution with deep experience in agency management.

Location: This position will ideally report to Hebron, KY, Central NJ (Princeton, NJ area) or Blackwood, NJ.

Sound Interesting?

Here's what you'll do:


* Own the go-to-market strategy, demand generation, and financial performance for the new ZEISS OTC brand extension across multiple channels (retail, pharmacy, club, mass, e-commerce).


* Define the value proposition and messaging, adapting the global strategy for the U.S.

market.


* Manage P&L, forecasting, and financial performance tracking.


* Ensure all activities comply with regulatory and legal standards.


* Work closely with Sales, E-Commerce, Shopper Marketing, Supply Chain, and Global teams to ensure alignment and execution excellence.


* Monitor category trends and analyze performance data to inform strategy and optimize results.


* Oversee agency and vendor relationships to ensure high-quality execution.


* Plan and optimize media budgets and KPIs (ROAS, CAC, conversion, sales lift).


* Execute integrated campaigns and support retail promotions/events.


* Oversee, coach, and develop direct reports, ensuring they are equipped to deliver on objectives and follow processes and procedures.


* Set clear performance expectations, provide regular feedback, and conduct performance
evaluations.


* Ensure alignment with organizational goals and values, driving engagement and accountability within the team.


* Follows safety standards and reports any safety concerns to l...