Software Marketing Manager

Schneider Electric's purpose is to empower all to make the most of our energy and resources, bridging progress and sustainability.Our mission is to be the digital partner for sustainability and energy efficiency.

Great people make Schneider Electric a great company - and we are currently recruiting for a Hungary (Budapest) / Mexico based Marketing Software Manager.

The Role

The Software Marketing Manager is a skilled collaborator and leader who will play a major role in managing, planning, and executing high quality marketing campaigns for the newly-launched AI-native software platform, Resource Advisor+.

You will be a member of a global sustainability marketing team, and a critical collaborator to drive marketing activities ranging across thought leadership development, lead generation, and sales enablement.

This is a unique opportunity for a motivated and creative individual to join a highly engaged and effective team in a rewarding and rapidly changing industry.

The successful candidate will be a strategic thinker with an entrepreneurial spirit, who enjoys exploring new digital methods to capture demand in an evolving marketplace.

You will join a digitally focused marketing team who are champions for helping companies of all sizes tackle climate change with new software solutions.

Key Responsibilities



* Digital Marketing Techniques: Deliver an innovative, digital-first marketing plan to support the business's revenue targets within our growing software business.

Leverage tactics of the marketing mix across paid, owned and earned; with a particular focus on innovative, digital methods to reach our potential customers and track results.

A spirit of curiosity and experimentation is critical as we explore ways to gain new customers.



* Content Creation: Work independently or with a third-party agency to unleash your creativity and design engaging, attractive, effective pieces in a wide range of formats.

Use strategic messaging and customer-centric storytelling to drive interest and capture leads.

Content formats could include: advertisements, videos, social media assets, guides, eBooks, blog articles and presentations.

An eye for design, ability to create crisp value propositions, and to engage and educate through our content is key.



* Strategic Sustainability and Software Marketing Expertise: Develop a deep understanding of sustainability trends and regulations, and how they influence our marketing strategy.

Understand the SaaS and software competitive landscape and identify how best to differentiate our products in this growing space.



* Customer-First Approach: Understand client needs to target varied user personas across varied geographies.

With this customer knowledge, target our ideal audience with communication and materials to engage their interest and deliver marketing qualified leads to the business that translates into new users and booked revenue.



* Stakeholder Management & Communication: Collaborate...