Marketing Manager - Paid Search, Affiliate, and Paid Social Offers (Business Banking Acquisition)

The Business Banking Acquisition Marketing Team is responsible for driving high-quality customer growth for through prospect acquisition and relationship deepening.

Our team generates over 310K accounts annually (28% of business banking account production), and has grown production every year since 2016.

As a Marketing Manager on the Business Banking Acquisition Marketing team, you should be a data-driven, hands-on marketer to own Paid Search, Affiliate, and Paid Social Offers strategy focused on acquiring new small business customers.

You will set channel strategy, manage day-to-day optimization, and translate performance into clear narratives and recommendations for senior stakeholders.

The ideal candidate blends analytical rigor with strong storytelling and cross-functional influence.

Job responsibilities


* Build and evolve acquisition strategies across Paid Search (SEM), Affiliate, and Paid Social Offers to deliver efficient growth and optimize CPA/ROI/NPV.


* Define audience strategies, budget allocation, bid and pacing approaches, creative testing roadmaps, and full-funnel measurement.


* Utilize tools/reports and refine analytics dashboards to track SEM, Affiliate, and Paid Social Offers performance; translate results into actionable insights and next-best actions.


* Partner with analytics to evaluate channel health, incrementality, profitability, and cohort behavior; apply MMM/MTA or experimentation learnings to inform optimizations.


* Lead structured testing plans (audience, creative, bidding, landing pages, partners) to drive innovation, improve conversion rates, and scale winners; maintain a transparent backlog and learning agenda.


* Establish clear hypotheses, success metrics, test designs, and readouts; ensure learnings are socialized and integrated into ongoing programs.


* Develop and present clear performance narratives, highlighting KPIs, drivers, risks, and recommendations for executive and cross-functional audiences.


* Lead reporting cadences including weekly performance, monthly/quarterly business reviews, forecasting, and test result communications.


* Act as a thought leader in paid digital channels-educate stakeholders, influence strategy, and share industry trends and platform updates.


* Identify and evaluate new capabilities (platform betas, feed enhancements, automation, creative formats, audience data) to unlock incremental performance.


* Navigate a matrixed organization to align with product, analytics, finance, brand/creative, martech/adtech, and channel partners; build consensus and drive coordinated execution.

Required qualifications, capabilities and skills:



* 7+ years of hands-on digital acquisition experience with meaningful ownership of Paid Search, Affiliate, and/or Paid Social Offers programs for B2B or small business segments.


* Proven track record delivering customer growth with efficient unit economics (e.g., CAC, payback, LTV).


* Anal...