Manager, Search Engine & Artificial Engine Optimization

JOB DESCRIPTION

We are looking for a hands-on Manager of Organic Search & AI Optimization to own our growth strategy across traditional search and emerging AI platform visibility.

This individual contributor role leads SEO, AEO, and GEO for our specialty insurance products-home, renters, auto, recreational marine (boats and yachts), and collectibles (art, wine, jewelry, watches)-and manages agency partners to execute that strategy.

The ideal candidate blends deep technical SEO expertise with a forward-looking approach to AI-powered search (ChatGPT, Perplexity, Gemini, Claude and more).

Key Responsibilities Strategy & Roadmap


* Develop and execute a comprehensive organic search strategy across SEO, AEO, and GEO for all product lines.


* Build a multi-year roadmap aligned to business objectives, seasonal demand cycles, and the evolving AI search landscape.


* Define KPIs and measurement frameworks for organic traffic, quote requests, brand visibility, and AI platform presence.

Technical SEO


* Lead technical audits and resolve crawlability, indexability, and site architecture issues across our multi-product platform.


* Collaborate with technical teams to ensure schema markup, structured data, and Core Web Vitals improvements to enhance SERP features and AI citations.


* Monitor and adapt to algorithm updates from Google, Bing, and AI platforms affecting insurance and financial services.

AI Platform Optimization (AEO/GEO)


* Lead growth and visibility strategies for ChatGPT, Perplexity, Google Gemini, and other LLM-powered search experiences.


* Optimize content structure, citations, and authoritative signals for AI retrieval systems.


* Monitor brand mentions and expertise recognition across AI platforms and beyond


* Partner with social media and Content teams to grow PRS visibility through trusted relationships

Content Strategy


* Partner with content creators to develop SEO/AEO-informed strategies targeting all core product segments


* Conduct keyword research and search intent mapping for high-value home, luxury auto, marine, and collectibles verticals.


* Optimize content for featured snippets, People Also Ask, and AI answer boxes relevant to specialty insurance.

Agency & Vendor Management


* Own relationships with SEO/AEO agencies-manage performance, lead analytics, and share monthly progress with internal teams


* Serve as primary liaison between agencies and internal teams (content, web dev, product, legal/compliance).


* Evaluate agency deliverables against strategic goals and insurance industry compliance requirements.

Analytics & Reporting


* Collaborate with agency to build dashboards tracking organic traffic, keyword rankings, quote requests, and AI platform visibility by product line.


* Present quarterly business reviews to senior leadership connecting organic search to quote volume and premium growth.


* Establish attribution models linking organ...