Product Marketing Director

Leads the overall product and marketing strategy for Overhead Door Corporation's Access Systems Division (ASD) product portfolio.

Oversees the full product lifecycle, portfolio planning, and the cross-functional team responsible for driving growth, profitability and market leadership.A minimum of 10 years of progressive experience in product development, product management, or product marketing within a manufacturing or industrial environment is required; demonstrated success leading cross-functional initiatives and managing broad product portfolios.A minimum of 10 years of progressive experience in product development, product management, or product marketing within a manufacturing or industrial environment is required; demonstrated success leading cross-functional initiatives and managing broad product portfolios.


* Serves as the primary business owner for multiple product lines across all lifecycle stages, making strategic adjustments to drive sustained market success.


* Oversee marketing strategy and business development activities, including promotion, sales enablement, positioning, pricing, and launch execution to achieve revenue and profitability goals.


* Develop comprehensive business plans outlining short and long-term objectives focused on market share, revenue growth, and margin optimization.


* Lead market research initiatives to evaluate customer needs, trends, and competitive dynamics to guide product definition and portfolio strategy.


* Collaborate with distribution and channel partners to inform product evolution, positioning and execution.


* Lead the creation and ongoing refinement of the long-term product roadmap for the commercial portfolio.


* Lead portfolio prioritization and resource allocation decisions based on market opportunity, customer value, and financial impact.


* Develop data-driven business cases and clear business requirements for execution by technical product management teams.


* Oversee day-to-day lifecycle management of in-market products, ensuring performance and cost objectives are achieved.


* Drive cross-functional alignment across engineering, operations, sales, finance, and marketing to ensure successful execution of the product strategy.


* Define and monitor KPI's, dashboards, and reporting to measure financial and operational performance; act as internal expert on product line metrics.


* Ensure compliance by partnering with quality, regulatory, and legal teams relevant to manufacturing and product standards.


* Represent the product portfolio externally as a thought leader at customer meetings, industry events, and conferences.


* Provide leadership and development for team of product managers; partner with technical product management, engineering, and operations to deliver successful new products.


* Build organizational capability and develop succession depth within the product and marketing team.

Special assignments or tasks as...