MarTech Solutions Architect

JOB DESCRIPTION

The MarTech Solutions Architect at Healthy Paws Pet Insurance is a pivotal leadership role focused on driving new business opportunities.

This position requires a strategic thinker who can drive ideas into action.

The ideal candidate will serve as the functional lead for our website in Adobe Experience Manager.

In this role, you will be the primary bridge between Marketing's vision and IT's execution.

You are a unique talent who can discuss high-level marketing strategy in one meeting and dive into Sightly/HTL code or DAM metadata schemas in the next.

Your goal is to ensure our MarTech stack operates as a high-performance, integrated engine that empowers our content authors and delivers a world-class user experience.

KEY RESPONSIBILITIES:


* AEM Functional Administration: Act as the lead site authority, overseeing content architecture, DAM organization, and the health of the authoring environment.


* Technical Translation: Interface between Marketing, .NET/AEM developers, and external agencies to help prioritize efforts and maintain alignment across channels.


* Solution Architecture: Guide the development of AEM components and templates, ensuring they are intuitive for authors and optimized for performance.


* Component Strategy: Partner with UX teams to translate design systems (Figma) into flexible AEM component libraries that maximize authoring efficiency.


* Technical Oversight: Provide code-level troubleshooting (HTML/CSS/JS) to diagnose issues within the AEM environment and guide developers toward the right fixes.


* Compliance & Standards: Ensure all digital properties meet WCAG/ADA accessibility standards and adhere to SEO best practices.


* Ecosystem Integration: Manage the connectivity between AEM, Workfront, Adobe Target, and Marketo Engage to create a seamless marketing workflow.

QUALIFICATIONS

REQUIRED SKILLS/EXPERIENCE:


* Adobe Stack Expertise: Extensive experience with the capabilities of AEM (Sites & Assets), WorkFront, Target, and Marketo Engage.


* Development Background: Proficient in native web technologies (HTML, CSS, JavaScript) and experience developing within the AEM environment (Sightly/HTL, Java).


* Advanced AEM Authoring: Deep knowledge of page authoring and the ability to optimize component interfaces to improve marketing agility


* Web Technologies: Proficiency in HTML, CSS, and JavaScript, with a solid understanding of how these integrate into AEM development builds.


* Data & Assets: Strong grasp of AEM Best Practices, specifically regarding DAM organization, metadata schemas, and content fragments.


* Project Management: Experience partnering with/coordinating diverse teams, including developers, SEO partners, analytics agencies, vendors and creative teams through complex web builds and migrations


* Accessibility Standards: Experience ensuring digital properties meet WCAG/ADA requirements at both the code and content level.

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