Seo Specialist

Job Description

AutoZone is seeking an SEO Specialist to assist in the development and implementation of its SEO strategy and roadmap for organic traffic growth.

The ideal candidate will be responsible for keyword research, content management, on-page optimization, analytics, and local SEO.

The SEO Specialist is comfortable handling and prioritizing multiple tasks simultaneously and collaborates with the SEO team, internal stakeholders, and agencies to develop and execute the SEO strategy.

This role will focus on ensuring accuracy, discoverability, and strategic optimization across 7,000+ store pages, while also supporting enterprise-wide content initiatives.

Responsibilities



* Manage the accuracy, optimization, and ongoing maintenance of AutoZone's local store pages


* Maintain and update AutoZone's local store listings to ensure information is complete, consistent, and up to date


* Perform ongoing keyword and content research to help drive content strategies


* Develop strategies based on analytics, keywords, competitors, and industry research


* Compile and present SEO performance reports and analysis from platforms such Adobe Analytics, Google Search


* Console, Screaming Frog, SEMrush, and other enterprise SEO platforms


* Assist in the implementation of content and on-page optimization strategies, including uploading new content and meta changes


* Communicate strategies, data, research, and the impact of SEO recommendations to cross-functional teams, including IT, Marketing, Product, UX, and Merchandising


* Stay current with the latest SEO trends, news, and tactics, including algorithm changes and best practices that impact organic performance


* Partner with vendors and agencies coordinating SEO roadmap and tactics.

Qualifications



* Bachelor's degree in marketing, Business, Merchandising, Advertising, Communications or related field


* 2+ years with SEO tools such as Screaming Frog, SEMrush, Google Search Console, and SimilarWeb.


* Strong analytical skills with the ability to communicate data and drive meaningful action


* Familiarity with local listing platforms (e.g., Yext, Google Business Profiles) and schema markup


* Well-organized, high attention to detail, deadline-oriented, and a team player


* Experience with presenting strategies, data, and recommendations to key stakeholders


* Excellent written and verbal communication skills


* Skills in MS Office, Excel, and PowerPoint

About Autozone

Since opening our first store in 1979, AutoZone has grown into a leading retailer and distributor of automotive parts and accessories across the Americas.

Our customer-first mindset and commitment to Going the Extra Mile define who we are, for both our customers and AutoZoners.

Working at AutoZone means being part of a team that values dedication, teamwork, and growth.

Whether you're helping customers or building your career, we provide tools and support to he...