Lead, HCP US Rogaine Activation

Description

Kenvue is currently recruiting for a:

Lead, HCP US Rogaine Activation

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Senior Director HCP Marketing Neutrogena

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Lead, HCP US Rogaine Activation will lead strategy and execution to strengthen Rogaine's position as the standard of care for hair regrowth among HCPs.

This role is responsible for supporting sales staff through developing and enhancing sales materials, managing trade shows and conferences, and evaluating marketing programs to drive dermatologist recommendations.

This role bridges clinical credibility and modern brand marketing, translating science into compelling, compliant education and engagement.

Key Responsibilities

HCP Strategy & Brand Leadership


* Own the HCP marketing strategy for Rogaine, aligned with brand vision, clinical evidence, and long-term growth objectives


* Translate clinical data into clear, credible, and approachable messaging that builds trust and drives recommendation


* Serve as brand steward ensuring scientific rigor, integrity, and consistency across all HCP touchpoints

Scientific & Clinical Communication


* Develop and manage HCP educational channels, including leave-behinds, digital assets, peer-to-peer content, and congress materials


* Partner with Medical Affairs to ensure accuracy, compliance, and appropriate use of claims and amplification of science.


* Lead creation of mechanism of action, efficacy, and regimen adherence storytelling grounded in evidence with HCP agency.

Field & Sales Enablement


* Partner with sales leadership to develop field tools, training materials, and selling stories that resonate with HCPs


* Support launch planning, detailing strategy, and ongoing optimization of sales materials


* Gather and synthesize field feedback to continuously improve HCP engagement

External Engagement & Thought Leadership


* Support KOL engagement, advisory boards, conferences and educational initiatives in partnership with th...