Senior Brand Manager, US Benadryl

Description

Kenvue is currently recruiting for a:

Senior Brand Manager, US Benadryl

What we do

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.

We are passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information , click here .

Role reports to:
Head of Commercial, Allergy

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Senior Manager Brand Strategy, BENADRYL is responsible for Integrated Planning, Communications and P&L Ownership for the BENADRYL business and BENADRYL® megabrand messaging.

Key Responsibilities


* Own the P&L for their business, representing financial position relative to plan and risks & opportunities to leadership.

Partner closely with Finance to build financial projections in strategic plan, operating plan, business plan and ongoing financial updates.


* Lead development of Operating/Business Plan to outline strategic objectives, key initiatives, and financial targets.


* Monitor competitive market dynamics to inform development of, &/or changes required to, marketing plans.


* Create holistic plans for brand communications to develop and distribute content successfully during moments that matter across multiple channels and audiences, including linking to shopper & retail activation.


* Lead the creative process, development, distribution and optimization for all paid, owned, earned and shared content.


* Lead the retail & in-store strategy, partnering with Customer & Shopper teams to develop plans tied to brand strategy and business objectives.


* Lead one overarching communications team across internal and external media and communication partners, to drive synergy, consistency and amplification of messages across all channels.


* Exhibit expert knowledge of consumer, marketing and media trends to influence the communications and media strategies and planning.


* Partner with CBI to identify unique connection points, unmet needs and insights with target consumers that improves the quality of communication and content intended to change consumer behavior.


* Lead Agency relationships (Creative AOR, Media Agency, internal agency support etc.) to develop scopes of work, de...