Content Foundation Transformation Specialist -Vice President

This role reports to the Content Foundation Transformation Lead, and collaborates closely with the team, Product Management, Technology, Brand, Legal, Risk, and cross-LOB stakeholders.

You thrive in a cross-matrix organization, operate effectively in ambiguity and high-pressure environments, and bring creative, pragmatic solutions that accelerate adoption and measurable value.

As an AI Foundation Transformation Specialist on the Marketing Transformation team, you should be a hands-on, AI-savvy transformation specialist to help build and scale AI-driven foundational content capabilities and a centralized Digital Asset Management (DAM) ecosystem for JPMC Marketing.

You will translate strategy into executable roadmaps and deliverables, owning key workstreams across metadata/taxonomy, auto-tagging, semantic search, content fragmentation, rights and compliance, and workflow automation.

Job responsibilities


* Partner with the Foundational Content Transformation Lead to convert vision into quarterly roadmaps, OKRs, and phased delivery plans; drive execution across multiple workstreams.


* Own end-to-end delivery for assigned capabilities (discovery, requirements, solution design, prototyping, testing, rollout, and optimization) with clear acceptance criteria and success metrics.


* Define AI enablement needs with engineering for DAM and content operations: embeddings/vector search, NLP/LLM metadata enrichment, computer vision/OCR, RAG for discovery and reuse.


* Establish data foundations and quality loops: labeling standards, human-in-the-loop review, model evaluation (precision/recall, NDCG), monitoring, drift detection, and feedback capture.


* Drive change management and enterprise adoption: playbooks, training, office hours, communities of practice, onboarding, and ongoing enablement for marketer self-service.


* Measure and report value realization via dashboards: reuse rates, search success, cycle-time reduction, asset discovery time, production cost savings, licensing utilization, compliance exceptions.


* Collaborate deeply with Product and Technology to design scalable integration patterns across martech and creative ecosystems (CMS, CRM/CDP, marketing automation, creative tools, adtech), and run ideation and alignment sessions across matrixed LOB stakeholders; consolidate inputs into prioritized solutions and clear phased delivery plans.


* Support governance routines and controls: metadata and taxonomy councils, rights and licensing guardrails, policy adherence, change control and auditability.


* Execute pilots and phased rollouts across LOBs; manage readiness checklists, migration plans, and incident triage with postmortems and continuous improvement.


* Create compelling communications: executive summaries, status updates, demos, and storytelling that connect AI capabilities to business outcomes.


* Proactively identify risks, dependencies, and blockers; drive resolution with cross-functio...