Regional Activation Manager - National Accounts

Regional Activation Manager - National Accounts
The target location for this role is Land O'Lakes Corporate Headquarters in Arden Hills, MN, however this position can be remote (virtual) and located anywhere in the USA

The Regional Activation Manager (supporting National Accounts team) is responsible for executing an activation plan aligned with the national accounts team and strategy, including all marketing programs associated with business partner (e.g.

national and regional accounts).

This role leads event execution and collaborates with Sales through Joint Business Plans (JBP) to drive profitable volume and margin growth.

The position requires close alignment with AN Marketing, RAM (Regional Activation Manager) team Central Marketing, National Accounts Sales Director, other Regional Directors (RDs) where applicable, Regional Operations Managers (ROM), Key Account Managers (KAMs), Pricing, and Sales teams.

Approximately 50% of the role involves in-market, face-to-face engagement, with the remainder supported by digital tools.

% of Total Job

Duty or Area of Responsibility

40%

Activation


* Support the implementation of Joint Business Plans (JBP) for top customers in the assigned region.


* Support the development and implementation of marketing trade programs


* Partner with Central Marketing to build brand awareness through social media, regional sponsorships, events.


* Develop and execute activation tactics to grow sales volume and market share across assigned accounts and prospects.


* Communicate and activate seasonal promotions and offers for partnered accounts.


* Maintain alignment with RAM, ROM, Directors, through regular meetings and updates.

25%

Team Leadership & Collaboration


* Partner with cross-functional teams (ROM, RAM, Directors) to drive national/regional sales and margin growth.


* Develop and coach local teams, providing both informal and formal feedback.


* Own individual and national/regional sales targets, including volume and margin goals.


* Provide actionable insights and feedback to AN and Central Marketing teams.


* Foster a culture of respect, learning, and growth, aligned with AN Culture values: Courage, Collaboration, and Ownership.

20%

Trade Efficacy, Measurement & Analysis


* Evaluate the effectiveness of marketing investment playbooks, including Omnichannel Promotions, Incentives.


* Measure ROI of local events, sponsorships, and recommend improvements.

15%

Tools & Product Expertise:


* Translate national strategy into channel tools and programs, including applicable promotions, newsletters, and customer communications.


* Use Salesforce CRM to track marketing investments, marketing activities, and maintain accurate account histories.


* Leverage Power BI to identify growth opportunities and performance gaps.


* Demonstrate deep knowledge of the full product portfolio, with emphasis on value-added lifestyle and livestock solutio...