Brand Partnerships & Experiential Marketing Specialist

Role Summary

Supports, develops, maintains, and executes a portfolio of lifestyle partnerships and events at a national scale for Subaru of America (SOA).

The partnerships and events support Subaru brand goals by providing uniquely Subaru impressions and experiences for customers and owners that bring the brand to life, drive consideration and awareness, and increase owner loyalty.

These experiences and partnerships demonstrate the Subaru Love Promise, show support of Subaru owner passion points, and create memorable consumer journey touchpoints.

Supports end-to-end activation execution - including partner coordination, contract deliverables oversight, vendor/agency collaboration, on-site event operations, content planning/capture enablement, measurement and reporting, and day-to-day financial administration (e.g., purchase requests, invoices, and spend tracking) for assigned programs.

The lifestyle partnerships include subject areas such as outdoor adventure, sports, the environment, multicultural and LGBTQ+ access, horticulture, and more, and may strategically change over time.

Primary Responsibilities


* Ensures that events and partnerships (including partnership stories) are shared and promoted via Subaru-owned communications through Relationship Marketing, Social Media, Corporate Communications, and Website Operations teams.

Supports development of integrated messaging and content plans, helps coordinate asset delivery, and supports approvals and usage requirements for partner-facing and public-facing materials.


* Coordinates and collaborates with Subaru of America (SOA) Corporate Communications, Advertising, Auto Shows, Creative Services, and Social Media teams, as well as agency third parties, to develop and execute earned marketing communications plans, media events, content development and capture opportunities, and cross-promotional opportunities.

Helps manage agency/vendor workflows (timelines, deliverables, action logs), supports development of creative briefs/shot lists, and helps ensure that deliverables align to partner agreements.

Works with retailers to ensure that the developed retailer activation plan is functional and effective and that communications/promotional materials are utilized as intended.

Develops/maintains partnership toolkits and guidance (where applicable) and solicits/analyzes partnership feedback to share with Manager for further action.


* Collaborates with the Brand Partnerships and Love Promise team to promote and integrate assigned partner organizations across other areas and activations.

Tracks partner benefits and deliverables calendars, supports internal stakeholder alignment, and helps ensure that partner programs are communicated consistently across channels.


* Develops and leads engaging experiential marketing series with partners and third-party event and advertising agencies that resonate with customers and target audiences, support Subaru vehicle launches, showcase vehicles, a...