US Product Marketing Manager – EcoStruxure Automation Expert (EAE)

US PRODUCT MARKETING MANAGER - ECOSTRUXURE AUTOMATION EXPERT (EAE)

Location: Raleigh (preferred); Alternate: Boston, Foxboro, Nashville

Reporting To: Senior Director, US Industrial Marketing & Strategy

Team: US Industrial Marketing team within NAM Ops

ROLE OVERVIEW

Schneider Electric is seeking a US Product Marketing Manager for EcoStruxure Automation Expert (EAE) to accelerate growth in the Industrial Automation business.

This role bridges strategy and hands-on execution, translating global direction and business priorities into integrated, high-impact marketing programs for the US market.

This role serves as the primary marketing partner to the EAE Business Development and Sales teams, owning go-to-market strategy, campaign planning, and execution to drive pipeline, conversion, and measurable market share growth.

The ideal candidate balances strategic thinking with operational rigor and has a strong bias toward action.

KEY RESPONSIBILITIES

Go-to-Market Strategy & Planning

- Own the US go-to-market strategy for EcoStruxure Automation Expert aligned to global EAE strategy and US business goals.

- Define positioning, messaging, segmentation, and priority use cases by industry and persona.

- Translate business priorities into actionable marketing plans with clear commercial objectives.

- Partner closely with business development and sales leadership to align on growth targets.

Integrated Campaign Execution

- Lead integrated marketing campaigns spanning content, digital, events, paid media, and field activation.

- Ensure campaigns support the full customer journey from awareness through demand generation and sales enablement.

- Work hands-on with internal teams and agencies to develop assets, launch initiatives, and optimize performance.

- Drive speed, agility, and continuous improvement through data-driven iteration.

Content & Messaging Leadership

- Develop compelling product and solution messaging that differentiates EAE in a competitive industrial automation market.

- Guide creation of thought leadership, sales enablement tools, customer stories, and field-ready assets.

- Ensure consistent storytelling aligned with Schneider Electric brand and challenger positioning.

- Simplify complex technical concepts into clear, customer-relevant narratives.

Business & Sales Partnership

- Act as a trusted marketing advisor and partner to EAE Business Development and Sales teams.

- Equip sellers with messaging, tools, and campaigns that support pipeline conversion.

- Support key commercialization moments such as launches, industry events, and strategic customer engagements.

- Establish feedback loops from the field to refine messaging, targeting, and execution.

Operational Excellence & Performance Management

- Define and track KPIs including pipeline influence, engagement, and conversion.

- Coordinate with global marketing teams to ensure alignment, governance, and effective localization.

- Identify demand funnel gaps and work...