Automation Specialist - Smart Components

Why Turtle?

At Turtle, we’re redefining what it means to be an industry leader in electrical distribution, and we want you to be part of our exciting journey! For over 100 years, we’ve built a reputation for innovation, excellence, and exceptional customer service—and we’re just getting started.

We are a diverse, passionate team spread across the US, Canada, Mexico, and Puerto Rico, committed to growth, learning, and creating opportunities for each other.

At Turtle, every day is a chance to make a real difference, solve complex challenges, and push the boundaries of what’s possible.

We believe in fostering an environment that inspires collaboration and sparks creativity, where employees are empowered to contribute to our mission and shape the future of the industry.

If you're looking for a fast-paced, dynamic career where your ideas are valued and your growth is prioritized, Turtle is the place for you.

Join us and be a part of a company that’s making waves and empowering its people to do extraordinary things every single day!

About the Role

This is a hybrid (remote office and field) Specialist position in which you will be providing customer business outcomes and solutions to internal and external customers on industrial manufacturing automation applications and related services.

This position involves working closely with end-users, system integrators, OEM's, engineering consulting firms, and electrical contractors at local high-tech customers to get our products specified for use.

We will provide extensive training opportunities on all products and applications.

What You'll Do



* This is a Technical Specialist position focused on all Rockwell Automation / Allen Bradley Products and related services.


* Collaborate with Corporate Marketing programs and initiatives related to Smart Components (Small Controllers, Industrial Control, Sensors, Safety, Distributed I/O, and condition-based monitoring) products and related services, as a single point of contact for the Rockwell Business Unit


* Collaborate with Marketing to develop marketing and business plans, technical, promotional activities, and support market objectives.

Understand the existing market, trends, and competitive landscape.


* Customer business outcome-driven and a total solution resource


* Work with both internal and external customers on technical and product training, product selection, and pre/post-sales support.


* Quotation preparation, including the development of material for Smart Components (Small Controllers, Industrial Control, Sensors, Safety, Distributed I/O, and conditioned based monitoring) and related services as needed for customer.


* Work closely with manufacturing sales engineers and engineering consultants to get Rockwell Automation products and services specified.


* Play an active role with your customer’s buying behavior, becoming an intrinsic part of a customer's future manufacturing designs.

What You'l...