Himel Marcom Business Partner

We are seeking a proactive and culturally fluent MarCom Business Partner to drive Himel's marketing and communications activities across Saudi Arabia and any other assigned countries.

The role supports channel expansion, store-level branding, offline customer engagements, new-market launch events, and oversees the Himel Experience Center in Saudi Arabia.

This position requires strong execution capabilities, cross-functional collaboration, and a deep understanding of Middle Eastern business environments.

Key Responsibilities

Market & Channel Support


* Partner with sales and channel teams to execute localized MarCom plans for Saudi Arabia and any other assigned countries.


* Support channel expansion, including distributor co-marketing, onboarding communication, and sales enablement content.


* Develop localized marketing toolkits, POS materials, and partner communication assets.


* Strong attention to detail


* Collaborative and agile mindset

Store Materials & Brand Presence


* Manage in-store branding materials including displays, visual merchandising, signage, and product information assets.


* Ensure consistent application of Himel brand guidelines across all retail and channel environments.



* Offline Customer Events



* Plan and execute customer meetings, workshops, and technical sessions, ensuring strong brand experience and engagement.


* Handle event logistics, content preparation, vendor coordination, and post-event analysis.

New Market Launches & Campaigns


* Lead new market launch events, regional activations, and localized campaigns in Middle Eastern markets.


* Adapt global campaigns to suit local cultures, languages, and industry expectations.

Himel Experience Center (Saudi Arabia)


* Manage daily operations, maintenance, and content updates of the Himel Experience Center.


* Ensure premium visitor experience through product demonstrations, digital content, and customer tours.


* Organize training sessions, executive visits, and tailored customer experiences.

Cross-Functional Collaboration


* Act as the liaison between regional markets and global marketing teams for insights, localization needs, and campaign performance reviews.


* Provide regular updates on market trends, competitive intelligence, and customer insights.



* Bachelor's degree in Marketing, Communications, Business, or related field.


* 3+ years of experience in B2B marketing, MarCom, or channel marketing, preferably in electrical, industrial, or technology sectors.


* Excellent Arabic & English communication skills required.


* Experience across Middle Eastern markets, especially Saudi Arabia, is a strong advantage.


* Proven capability in event execution, channel marketing activities, and localized content creation.


* Strong project management skills with the ability to coordinate multiple stakeholders.


* Willingness to travel within the Middle Eas...