Director of Marketing/Admissions

Director of Marketing / Admissions

Arvin Post Acute - Arvin, CA
Salary: $95,000 + Bonus (DOE)
Healthcare Experience Required

Arvin Post Acute is seeking an experienced and dynamic Director of Marketing / Admissions to lead and oversee all marketing, outreach, admissions, and public relations efforts for the facility.

This individual will play a key role in building census, strengthening community relationships, and representing the facility with professionalism and integrity.

Healthcare industry experience is required.
General Purpose

The Director of Marketing / Admissions is responsible for developing, coordinating, directing, and administering the facility's marketing, outreach, admission processes, and public relations programs to support census growth and community engagement.
Essential Duties


* Plan, develop, implement, evaluate, and direct marketing, public relations, and census-building strategies.


* Maintain updated contact information for resident care employees as needed.


* Develop and maintain written policies and procedures related to release of information in accordance with privacy regulations.


* Assist department heads with marketing and public relations initiatives; establish rapport across departments to support unified messaging.


* Review marketing policies annually and recommend revisions.


* Assist in customer satisfaction survey development, implementation, and tracking.


* Interpret and communicate facility policies related to information release to residents, families, staff, and outside agencies.


* Ensure public information materials (brochures, packets, manuals) are accurate and up to date.


* Ensure staff adhere to policies governing release of information.


* Implement internal communications tools, including newsletters, announcements, bulletin boards, and updates.


* Participate in and schedule meetings focused on marketing and public relations activities.


* Provide creative support for activities and social services in developing programs and publications.


* Build strong relationships with residents, families, and community leaders.


* Participate in community organizations, civic groups, and partnerships to enhance facility visibility.


* Contact media outlets when beneficial facility programs, events, or promotions occur.


* Keep the Administrator informed of media activity relevant to the facility.


* Establish a public relations response plan during emergencies, ensuring accurate and appropriate distribution of information.


* Assist department heads with in-service training related to marketing, communication, and public relations.


* Maintain an environment of warmth, professionalism, and positive engagement.


* Follow ergonomics and safety procedures to prevent workplace injuries.


* Prepare and manage the annual marketing department budget.


* Serve on facility committees as assigned.


* Maintain confiden...