Especialista Sr Mercadotecnia

Job Description

Manage strategic product campaigns to Position Duralast within AutoZone, as the high-quality, high-performance brand for hard parts, in collaboration with the product marketing manager and the creative agency.

Responsibilities



* Develop strategic campaigns to Position AutoZone as the hard parts expert by communicating its value proposition; high quality, warranties, convenience, assortment and availability for both customer segments


* Develop strategic campaigns to position Duralast within AutoZone, as the high-quality, high-performance brand for hard parts in partnership with product specialist and consumer insights


* Ensure and communicate assortment, coverage, and availability to reinforce the brand awareness and develop relevant, differentiated claims and benefits to ensure competitiveness and superiority in partnership with cross-functional areas


* Develop and execute the annual communication strategy and marketing plan for both customer segments to ensure the brand health


* Define and execute all 360 brand and tactical campaigns, in partnership with Product Marketing Specialist and Creative Agency managing the brand's marketing budget effectively to support each campaign and initiative.


* Identify and leverage customer insights and usage habits to deliver customer centric communication in partnership with Customer insights team


* Align and implement the architecture, positioning and equity of all private label brands, including the Benefit Program Brand: Duralast, STP, TotalPro, ShopPro, SureBilt, ProElite, Valucraft, TruGrade, ClubPro+

Qualifications

Level of Formal Education: A Bachelor's degree (BA, BS) or equivalent.
Area of Study: Marketing, Business Administration, Communications, or a related field.
Years of Experience: Three to five years.
Type of Experience: Proven experience in developing and executing integrated marketing campaigns, brand positioning, and cross-functional collaboration-especially in retail or consumer goods sectors.
Special Certifications or Technical Skills: Bilingual.

Strong communication and project management skills.

Experience managing private label brands.

Capable of synthesize technical data into a easy to understand communication.

Experience leading creative teams within fast-paced environments.
Other/Preferred: Marketing analytics tools, campaign management platforms, certifications in brand strategy are a plus.

Excel.

About Autozone

Desde la apertura de nuestra primera tienda en 1979, AutoZone México es el distribuidor líder de autopartes y accesorios automotrices en América.

Nuestra cultura centrada en el cliente y nuestro compromiso de Avanzar la Milla Extra, definen nuestra identidad, tanto para nuestros clientes como para los AutoZoners.

Trabajar en AutoZone significa formar parte de un equipo que valora la dedicación, el trabajo en equipo y el crecimiento.

Ya sea que estes ayudando a los clientes o desarrollando tu carrera profesional...