Marketing Strategy Lead

As the #1 credit card issuer in the U.S., Chase Card Services helps a wide range of consumers and small businesses manage their purchases.

We provide the Chase-branded Sapphire, Freedom Slate and Ink cards, as well as cards with some of the world's leading companies - including Amazon Rewards, Marriott Bonvoy, Southwest Rapid Rewards, and United Mileage Plus.

Our teams of talented, diverse, and customer-obsessed colleagues are dedicated to helping our customers reach their financial goals and make the most of their purchases.

We take pride in our inclusive culture, where colleagues can bring their whole selves to work, and we support them through continuing education, career growth and programs like our Business Resource Groups, which offer access to leadership, networking and development opportunities.

Marketing Strategy Lead (603) - SMB Card Acquisitions Marketing

The Paid Media Acquisition Strategy Lead is a data-driven strategist responsible for designing and evolving the end-to-end paid media acquisition blueprint-spanning paid search, affiliate, programmatic display, and paid social channels.

You will craft channel playbooks, set KPI targets (CPA, ROAS, LTV), embed risk and compliance guardrails, and orchestrate cross-functional teams to execute high-impact campaigns at scale.

Job Responsibilities


* Channel Strategy Development
- Define and document paid search, affiliate, programmatic, and paid social acquisition frameworks
- Establish audience segmentation, bidding approaches, budget allocation models, and risk/compliance checkpoints


* Cross-Functional Partnership & Governance
- Lead strategic alignment forums with horizontal partners: Creative, UX, Legal, and Finance
- Translate strategy into clear briefs, roadmaps, and governance processes to ensure on-time, on-budget, and compliant execution
- Chair weekly strategy reviews, surface risks early, and adjust tactics to maintain performance and guardrail adherence


* Strategy-to-Execution Enablement
- Collaborate with Media Buying specialists and external agencies to operationalize channel playbooks
- Oversee creation of channel-specific assets (keyword sets, affiliate decks, audience targeting, creative optimization) with internal Creative and Execution teams


* Performance Oversight & Continuous Improvement
- Define reporting cadence and KPI dashboards; partner with Analytics to automate insights and anomaly detection
- Lead quarterly strategy retrospectives and roadmap refreshes; embed learnings into next-cycle plans
- Proactively identify emerging paid media trends, platforms, and risk considerations to keep Chase at the forefront

Required Qualifications & Skills
• 5+ years in paid media acquisition strategy roles, with deep expertise in paid search and affiliate ecosystems
• Demonstrated success designing multi-channel acquisition blueprints that hit CPA/ROAS/LTV targets at scale
• Ex...