Product Manager Endocutters & Bariatrics

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
Professional

All Job Posting Locations:
Madrid, Spain

Job Description:

Purpose:

In this role, you will lead a strategic platform for the Surgery business (Endocutters) and a core specialty (Bariatrics) from a marketing perspective.

Reporting to the Marketing Manager of EndoMech & Energy, you will be responsible for developing and executing strategies that drive profitable, sustainable growth within Endocutters and support the development of the Bariatrics specialty.

Building strong relationships with key stakeholders and leading through influence will be essential to achieving results.

 

Responsibilities:



* Execute the Endocutters & Bariatrics Marketing Plan in alignment with the regional EMEA strategy and guidelines, including product launches, segmentation, pricing, target customer definition, promotional and educational activities, marketing materials, samples, and sales force training needs.


* Portfolio Management: Leead portfolio management processes with a tailored approach that fits the Spanish market, including New Product Introductions, lifecycle management, portfolio optimization, segmentation, and positioning.


* Launch Excellence: Ensure launch readiness and utilize post-launch metrics to evaluate and improve execution, fostering strong internal collaboration throughout all stages.


* Lead Pricing Strategies for the Endocutter portfolio aligned with the Value Ladder framework, monitoring implementation progress with Sales Managers.


* Participate actively in key business processes such as planning, forecasting, and special projects.


* Collaborate closely with the Sales team to gather customer insights, translate needs into commercial solutions, and support sales execution.


* On field support by addressing complex customer questions and objections, promoting adoption of sales methodologies, and collaborating in Tender Shaping processes.


* Conduct regular business analytics and monitoring, including sales performance, trends, and profitability (GP).


* Perform market analysis and research: define market size and potential (for Bariatrics only; Endocutters’ is given), explore competitive dynamics, market trends (procedure and product adoption, regulatory and reimbursement changes, etc.), and gather insights and Voice of Customer (VoC).


* Build strong relationships wit...