Marketing and Digital Enabler

At Roche you can show up as yourself, embraced for the unique qualities you bring.

Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally.

This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come.

Join Roche, where every voice matters.

The Position

A healthier future.

It’s what drives us to innovate.

To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come.

Creating a world where we all have more time with the people we love.
That’s what makes us Roche.

The Opportunity
 

Roche Kenya is seeking a Marketing and Digital Enabler to join their team.

As a Marketing and Digital Enabler you will be responsible for developing, implementing, and executing strategic marketing plans for the Affiliate.

This role involves managing marketing campaigns, and working to improve brand awareness and drive commercial excellence with a great emphasis on realizing  great customer experience and satisfaction.  
 

In this role, you will provide strategic insights based on market trends to the disease area teams/squads that identify key opportunities and challenges for Roche.

This will ensure decision makers have the relevant information to effectively make strategic decisions and ensure the continued growth of the organization's business outcomes.

You will also enables meaningful customer (Healthcare professional [HCP], patient, payer, etc.) interactions with Roche products and services using existing and emerging relationship marketing and digital channels, communications strategies and technology.

Additionally, you will work with Customer Facing teams to deliver digital marketing campaigns, strategies and other tactics to audiences that help meet or exceed business strategies and objectives.

Key Challenges

Strategic / Tactical


* Leverage the Network to coordinate and create an enabling environment for successful Marketing initiatives.


* Provide strategic and analytical consulting support for business strategies and initiatives, and work closely with key stakeholders to deliver innovative analytics.


* Analyze data from internal and external sources, tools, and provide teams with key insights into Roche brands, competitors, market trends and customer shifting needs.


* Conduct rigorous analytics to uncover new business opportunities and insights


* Establish benchmarks to support the development of actionable strategic recommendations based on findings


* Create, gather, design and develop Business outcomes reports.

Analysing patterns and trends to better support delivery on outcomes


* Development of dashboards to assist stakeholders in improving decision-making and forecast capabilities


* Oversee core marketing operation...