区域产品经理

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
People Leader

All Job Posting Locations:
Shanghai, China

Job Description:

Job Description
• Participate in designing a series of national activities and ensure key strategy implementation、follow-up feedback and improvement.
• Adapt central marketing strategy to regional marketing strategy, including accurate regional market analysis, keen insight into customer needs and perception of the products through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for products.
• Collect and analyze market intelligence data from multiple aspects, including health policies, generics, prices, reimbursement, co-payment, its class, its competitors, its market or its environment. 
• National and regional KOL concept management.

Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MA/MAnGA/CCM/HCC/Legal etc. 
Organize brand story and promotion trainings for national and regional MRs. 

Requirement
Internal Talent: 
• Current position > 18 months
• PA: Strong/ Strong or above
• Prefer members of Hema Elites Club
External Talent：
• 4 years Top MNC experience, prefer local marketing experience;
• Deep understanding on business
• Strong communication/ influencing/analytical skills
 
KPI
• 360 feedback from field and core members from cross-function
• Provide timely report for regional sales team
• The frequency of KOL visits and the quality of activities in region
试用期内按照公司要求完成入职培训、合规培训及考核并达到相关要求（该等条件和要求属于员工应满足的录用条件，如未能按照公司要求完成相关测试、培训并满足考核，将视为试用期内不符合录用条件。）