The Rock Marketing Strategy & Brand Manager

The Rock Marketing Strategy & Brand Manager

Location: San Antonio, TX /Exempt 

At Spurs Sports & Entertainment (SS&E), we work in service of something bigger than ourselves. To us it is so much more than just a game or concert.  It takes all the members of our Spurs team to harness the power of sports and entertainment to create moments that excite, memories that endure, and connections that strengthen our community.

SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G-League), and the San Antonio FC (USL), and manages day-to-day operations of the Frost Bank Center, Toyota Field, and STAR Complex.   

We know that our people are our greatest asset as an organization.

We aspire to provide our teams with meaningful work, to live our values - Integrity, Success & Caring – day-to-day in what we do and foster an inclusive culture for our 1K+ employee workforce.  

Under general supervision of the Associate Director of Marketing, the Marketing Strategy & Brand Manager will lead the strategic marketing vision for The Rock at La Cantera, ensuring alignment with the site’s mission: “connecting communities through experiences inspired by the spirit of the Spurs.” This role will define and execute integrated marketing strategies, drive brand awareness and positioning, and ensure cohesive storytelling across all consumer touchpoints.

The ideal candidate is a dynamic leader with a track record of brand building and audience growth through both traditional and innovative channels.

What You’ll Do: 


* Define and lead brand strategy across all Rock concepts: Roca, Spurs Club, Plaza, catering/events, parks, and wellness.


* Develop annual and seasonal marketing campaigns that resonate with defined target segments (currently: suburban families, young professionals, mature/wealthy patrons, and the broader SA community).


* Coordinate public relations and influencer strategies in collaboration with SS&E and external agencies.


* Oversee creation of core brand assets and messaging pillars in alignment with The Rock’s "Pounding the Rock" narrative and SS&E values.


* Develop and oversee a content calendar supporting event marketing, brand activations, and property-wide storytelling.


* Track brand KPIs including awareness, traffic, earned media, event participation, and perception metrics.


* Other Duties as assigned.

Who You Are:  


* Bachelor's degree in marketing, communications, business, or a related field.


* 5+ years of marketing and/or brand strategy experience, ideally in hospitality, placemaking, lifestyle, or sports/entertainment sectors.


* Strong grasp of consumer segmentation, brand architecture, and positioning.


* Experience managing media partners, PR agencies, digital marketing partners, and internal creative teams.


* Excellent communication and presentation skills; adept at working cross-functionally.


* Ability to work flexible hours incl...