Senior Marketer

Job Description

The Senior Marketer role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP.

You will serve as the lead team member on a growing B2B business line called Pathways to Transplant, driving impactful marketing lead gen programs that cultivate deeper relationships with our hematology/oncology partners and elevating awareness for our critical services in bone marrow transplant (BMT) referral.Responsibilities

The Senior Marketer role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP.

You will serve as the lead team member on a growing B2B business line called Pathways to Transplant, driving impactful marketing lead gen programs that cultivate deeper relationships with our hematology/oncology partners and elevating awareness for our critical services in bone marrow transplant (BMT) referral.Qualifications

Knowledge of:


* Product marketing best practices, including the flow of organizational strategies into Go-To-Market plans


* Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned)


* Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like


* Lead gen/lead nurture, including the facilitation of these actions through a customer relationship management (CRM) platform experience - Salesforce and Pardot preferred


* Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members


* Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization


* Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel

Ability to:


* Take market research and turn it into marketing actions


* Informally lead down and across through team building/mentoring-while also leading up, providing constructive feedback, and presenting to Executive and Senior Leadership on key business decision and direction-setting


* Leverage best practices, processes and procedures with an understanding of organizational impact and creating an experience for NMDP partners that improves our Customer Engagement Index score year-over-year


* Present to-and receive feedback from-the C suite, executive leadership, and senior leadership


* Learn NMDP's key constituents, our affiliated audiences, and the bone marrow BMT industry at large

Education and/or Experience:


* Bachelor's degree in marketing or related field.


* 7+ years of experience in a marketing role with experience leading cross-functional project teams


* 5+ years of experience executing lead generation, sales, or business development principles within a marketing plan

PREFERRED QUALIFICATIONS: (Additional qualifications ...