Brand Manager - Gastroenterology

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Product Management

Job Category:
Professional

All Job Posting Locations:
Warsaw, Masovian, Poland

Job Description:

Brand Manager - Gastroenterology

Location.: Warsaw

Full time job

The Brand Manager (BM) is an individual contributor who is a subject matter expert, working independently with minimal supervision.

The BM leads the development and execution of the brand management strategy on short and long term and provides advanced insights into market performance and product trends.

Acts as a leader on product development and drives data driven solutions for stakeholders and customers.

Leverages analytics and reporting to develop go-to-market strategies for new products.

Brand Manager executes the brand management strategy and employs a customer-centric approach that incorporates the latest innovations in research and development.

Creates presentations and reports that highlight key performance indicators and reflect the complexities of the market.

Incorporates industry best practices into recurring brand management processes.

The BM is collaborating with the Medical Affairs, Market Access and Business Intelligence functions and other sales and marketing teams to search for new opportunities through systematic assessment of market trends, unmet customer needs and competitive activity.

The Brand Manager is Country Value Team Leader (CVTL) and leads the development and the cross-functional execution of the integrated strategy for allocated brands and therapy areas, in order to deliver the overall business objectives.

The integrated brand strategy includes the specific workstreams on marketing, sales, medical and market access), united in the brand value proposition and “one-voice” execution concept.

The BM leads the local CVT and ensures efficient cross-functional collaboration and alignment between CVT members (including Medical, HEMAR, sales and B.I.).

Also, in his/her capacity of CVTL, the BM is responsible for aligning the integrated brand strategy and value story with the business enabler functions and to ensure that all the activities are compliant with local policies and regulations.

As CVTL, the BM coordinates the cross-functional projects of the CVT and ensures proper communication and alignment with Therapy Area Teams (TATs) and other internal stakeholders.

He/she actively searches for new opportunities through systematic assessment of market trends, ...