SEO & Content Specialist
The SEO & Content Specialist will play a crucial role in enhancing DAP’s online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals.
This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP’s digital presence.
Key responsibilities include optimizing content for search engines, developing data-driven content strategies, and contributing to initiatives that elevate DAP’s digital performance.
The ideal candidate will bring a mix of creativity and analytical skills, working collaboratively across marketing and product teams to deliver impactful results.
Responsibilities
Search Engine Optimization (SEO) Strategy & Execution
* Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals.
* Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines.
* Oversee off-page SEO, including backlink acquisition and domain authority improvements.
* Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.
Content Optimization & Collaboration
* Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences.
* Create and optimize content for websites and landing pages using targeted keywords and SEO best practices.
* Analyze competitors’ content strategies to identify opportunities for improvement and differentiation.
* Partner with the Social Media team to optimize social media content for improved organic reach.
Performance Analysis & Reporting
* Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs.
* Provide regular reporting on content performance and recommend data-driven adjustments.
* Analyze user behavior and engagement metrics to refine strategies and improve customer experience.
Desired Skills and Experience
Education: Bachelor’s degree in marketing, Communications, English, or a related field.
Experience:
* Minimum of 4+ years of experience in SEO and content creation roles.
* Proven ability to increase organic traffic and improve search rankings.
Technical Proficiency:
* Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console.
* Strong understanding of HTML, CSS, and structured data for technical SEO purposes.
Content Skills:
* Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content.
* Experience in developing and executing content strategies that drive user engagement and conversions.
Soft Skills
* Strong analytical and problem-solving skills with attention to detail.
* Ability to collaborate effectiv...
- Rate: Not Specified
- Location: Baltimore, US-MD
- Type: Permanent
- Industry: PR
- Recruiter: DAP Global Inc.
- Contact: Not Specified
- Email: to view click here
- Reference: 11834
- Posted: 2025-07-26 10:12:47 -
- View all Jobs from DAP Global Inc.
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