E-Merchandiser

Scope

Product display and website navigation
• Publish the products, following the commercial and communication priorities
• Merchandize the product grids by creating rules the VM tool considering group guidelines, commercial priorities, and allowing an intuitive and fluid navigation for the visitor
• Manage Searchandising campaigns and optimize the e-search results
• Define cross-selling propositions (perfect partner, keep exploring)
• Work with Paris HQ to propose and challenge website navigation and product contents (menu, filters, product description, attributes, pictures...)
• Follow up of bugs resolution, references completion, missing prices
• Review pictures and worn views for Middle East markets; alert when not applicable

E-merch performance & data analytics
• Analyze website performance and navigation path (Google analytics)
• Work closely with the Traffic Manager and the SEA Agency to share business priorities and steer investment to ensure the best returns
• Based on analytics, adapt the e-merch to optimize conversion rate, maximize average basket and UPT (unit per transaction)
• Run benchmarks and propose AB tests for a test and learn approach

Editorial
• Coordinate the weekly emailings campaigns with Paris HQ (calendar, product selector, ROI)
• Analyse with communication teams the ROI of social campaigns
• Coordinate the homepage calendar with Paris HQ and local communication teams, and ensure consistency between editorial content and online product offer
• Merchandise products on the homepage with the right balance between editorial and commercial priorities
• Define local editorial needs and coordinates the creation

Retail Merchandising
• Sales analysis
- Analyze product sales performance, identify sales trend and build product reporting (quantitative and qualitative)
- Follow up daily sales and propose action levers to meet the budget target
• Inventory management
- Follow up sales through and MOS (month of stocks)
- Animate the stock with appropriate action: transfer in and out, portfolio cancellations, reorders, push offers, destocking
- Ensure website stock accuracy with the E-commerce operation team
- Define min / max levels for permanent stocked items
• Product offer
- Before Seasonal buyings, prepare recommendation based on the OTB (open to buy) given; prepare pre buyings for carryovers items
- During Seasonal buyings, select the product assortment, share qualitative feedback with other store managers; analyze store buyings to ensure offer consistency between online and offline
- Work with local merchandising teams to define the omnichannel offer (For shared stock, product locator and e-reservation feature)
- Follow up the deliveries and ensure the availability of best sellers online

Network
• Strong daily coordination with the other e-commerce team members especially the Operations and and Customer Service Teams
• Closely work with Group digital teams (Catalogue, Editorial,...