Digital Product Manager

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Digital Marketing

Job Sub Function:
Digital Product Management

Job Category:
Professional

All Job Posting Locations:
Shanghai, China

Job Description:

职责和任务：

管理消费者旅程的各个触点，包括社交媒体、搜索引擎、自有媒体以及电子商务平台。
找到共赢机制，与医美机构和医生IP合作，整合其媒体资源，放大营销效果
小红书、美团等平台生态合作，包括但不限于种草、品专、验真合作等
参与产品卖点挖掘、品牌故事构建等工作

所需技能与知识：

拥有消费者端digital marketing经验
拥有医生IP相关经验
拥有医疗行业经验，了解医疗行业规则对于线上营销的限制
良好的沟通能力和团队协作精神，有能力管理Vendor协调内部资源完成项目。
OTC、消费医疗、2C药品或医疗器械、广告公司（医疗经验）、医疗、药品相关行业经验优先
工作经验五年以上，可以独立带项目
本科及以上