Sr. Brand Manager - Premium

Sr.

Brand Manager - Premium

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

In this role, you will:

Responsible for contributing to the growth of the diaper & pants portfolio by planning and executing innovation projects, in market commercialization of the initiatives along with Brand activation initiatives.

You will be accountable for driving top line growth, accretive margins, market shares and brand equity.

You will report to the Marketing Manager (Premium) of Baby & Child Care.

You will act as the connective tissue for bringing innovation to market between commercial team, R&E, procurement & Supply chain teams to drive innovation to achieve the objectives of the country.

You will support marketing manager in developing the BCC business & innovation strategy, Brand vision and architecture for the portfolio.

This role requires a deep understanding of consumer insights, market trends, and competitive dynamics in the diaper category.

You should think consumer first, capable of managing cross-functional teams and delivering impactful execution on brand initiatives.


* Financial Targets - Delivery of the Budget and Target metrics of the assigned portfolio and GBA (e.g.

Net Sales, Gross Margins, and Operating Profit).


* Market Share Targets – Determine and deliver market share targets for individual brands.


* Brand Operating Plan (BOP) – Lead development of sub brand BOPs and provide input to the category BOP.  Lead the team to execute strategies and tactics based on approved resources.


* Brand Equity – Deliver Brand Equity targets in line with the BOP.

   


* Consumer Insights – Identify and execute the category learning plan to address consumer knowledge gaps, and provide inputs to the Sector Team on regional projects.


* Communication Strategy – Execute and review the local communication strategy to support the BOP


* Media Strategy, Planning and Execution – Develop and manage the execution of Brand media strategies with the Media Agency.


* Consumer Promotions – Develop and execute Consumer Promotion programs for each brand to achieve sales and equity KPIs.


* Communication Material Development - Develop and manage local communication materials to support advertising (ATL and BTL) campaigns with creative agencies.

Provide category and/or brand inputs for regional led campaigns.


* Advertising & Consumer Promotion Budget - Manage the Advertising and Consumer Promotion Budget for assigned brands.


* Consumer Response - Review monthly cons...