Brand Manager

Brand Manager

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

In this role, you will:

Primarily responsible for the execution and review of Brand Marketing strategies and programs for baby care that will Develop and grow brand equity and market share, Deliver category business objectives through the creation of demand at Point-of-Purchase.

You will report to the Marketing Manager.

You will be responsible for contributing to the growth of the diaper & pants portfolio by executing Brand Plans including Innovation, portfolio strategy, key PPA changes and in market commercialization and activation.

This role will lead daily operations of the brand’s products to ensure continuing contribution to business volume, share, profit and return on assets objectives.

You will be responsible for managing operations, networks and 3P vendors to ensure flawless and timely execution of various marketing activities and support marketing manager in developing the BCC business & innovation strategy, Brand vision and architecture for the portfolio.

This role requires a deep understanding of consumer insights, market trends, and competitive dynamics in the diaper category.

The ideal candidate should think consumer first, capable of managing cross-functional teams and delivering impactful execution on brand initiatives.


* Financial Targets - Delivery of the Budget and Target metrics of the assigned portfolio and GBA (e.g.

Net Sales, Gross Margins, and Operating Profit).


* Market Share Targets – Determine and deliver market share targets for individual brands.


* Own and manage the brand’s annual operating plan (AOP) and marketing calendar.


* Conduct deep-dive business analysis to track brand health (volume, value, market share and identify growth opportunities.


* Provide actionable insights through regular category, competitive and consumer analysis using tools like Nielsen, Kantar, Brand Health Trackers, etc.


* Consumer Insights – Identify and execute the category learning plan to address consumer knowledge gaps, and provide inputs to the Sector Team on regional projects.


* Drive development and launch of new packs (SKU formats, price points) aligned with channel and consumer needs.


* Partner with R&D, packaging, design, and supply chain teams to bring innovations to market on time and within budget.


* Recommend pack rationalization strategies to optimize margins and portfolio
efficiency.


* SKU Portfolio Management - Develop recommendations for SKU line-up to a...