SVP, Business Development

Position Summary

The Senior Vice President (SVP), Sales is responsible for developing, leading, and executing the sales strategy for our Taft-Hartley Third-Party Administration (TPA) business.

This executive will oversee all facets of new business development, lead generation, client acquisition, and strategic partnerships within the multiemployer benefits and union trust fund market.

In collaboration with marketing, the SVP will ensure alignment of brand visibility, thought leadership, and demand generation initiatives with the organization's overall sales growth objectives.

"Has minimum necessary access to Protected Health Information (PHI) and Personally Identifiable Information (PII) by Job Description/Role."

Key Duties and Responsibilities

Sales & Market Development


* Develop and execute a comprehensive, multi-year sales and market development strategy aligned with the organization's growth objectives.


* Identify, prioritize, and actively pursue new business opportunities with labor unions, trust fund boards, employer associations, and other key stakeholders.


* Design and manage a national market development plan focused strategic geographies, target industry sectors (e.g., construction trades, transportation, public sector), and prospective fund relationships.


* Lead the end-to-end sales process, including proposal development, client presentations, and contract negotiations.


* Establish and nurture strategic relationships with union leadership, fund trustees, benefits consultants, and industry influencers.

Lead Generation Strategy


* Design and implement a targeted lead generation program encompassing inbound inquiries, referrals, and outbound prospecting initiatives.


* Develop and execute a structured direct sales outreach strategy, including outbound calls, personalized email campaigns, targeted trustee introductions, in-person site visits and virtual prospect meetings.


* Oversee daily direct sales activities to maintain a consistent cadence of outreach, lead generation and relationship-building efforts.


* Create and manage a lead nurturing process that engages early-stage prospects through thoughtful, value-driven engagement.


* Implement segmentation models to prioritize outreach and strategically allocate resources to high-value prospect segments.

Strategic Marketing Collaboration


* Partner with marketing leadership to design and execute integrated campaigns targeting trustees, union leaders, and multiemployer consultants.


* Provide sales insights, market intelligence, and prospect feedback to maintain the annual marketing plan, campaign messaging and strategic and positioning.


* Collaborate on event marketing strategy, including sponsorships, industry trade shows, trustee conferences, and hosted educational events to generate leads and enhance brand visibility.


* Support the development and promotion of thought leadership content - including white papers, we...