OTC Associate Brand Manager

Description

What you will do

Role Duty & Responsibilities

Brand Management

- Research & analysis

•Analyzes key performance indicators and financial reports such as brand sales and offtake

•Conducts consumer/market research to find new opportunity area and assess the size of prize

- Brand strategy development & execution

•Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans

•Develop longer term growth plan including brand evolution strategy

•Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.

- Communication planning & execution

• Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.

• Design advanced communication and media plan based on deep consumer insight and media behaviors

• Flawless execution of marketing campaign with sense of urgency

• Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement

- Key brand index management

•Keep track of brand health through appropriate measurement tools

•Plans and forecasts sales

•Budget planning and tracking

What we are looking for

Related Experience & Behavior, Competency

- Consumer-centric & agile mindset

- Bachelor's degree and above with relative brand management experiences

- 3 years of Pharmaceutical or FMCG marketing experience

- Experience of working with external distributor is a plus

Expertise and Skills

- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)

- Strategic thinking & analytical and problem-solving skills

- Ability to speak and write in English and Japanese fluently