【Vision Care】Brand Manager (Beauty - Define), Brand Marketing (Core Segments), Strategy & Market

At Johnson & Johnson, we believe health is everything.

Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:
Marketing

Job Sub Function:
Strategic Marketing

Job Category:
Professional

All Job Posting Locations:
Chiyoda, Tokyo, Japan

Job Description:

General Summary / 職務概要

Brand Manager in VCC is responsible for Brand & P&L management as a total business owner.

Brand Manager (Beauty lead, Band 30) oversees a wide array of business aspects below;


* Lead Beauty category’s business strategy and execution plans to reach company’s goals, by orchestrating close collaboration of key stakeholders.


* Lead and implementing comprehensive Beauty consumer marketing strategy with deep understanding of consumer journey and persona of target wearers including demand generation, new product launch.


* Partner closely with global team as No.1 market to shape global Beauty strategy together.

Lead DEFINE and ACUVUE® brands equity building as a brand guardian.

Duties & Responsibilities / 職務および職責


* Lead brand strategy, value proposition development and key product claim development in line with the global strategy.


* Accountable for executions covering brand, product and IMC to effectively achieve company’s short and mid/long term goals.


* Accountable for forecasts, profitability and other aligned strategic KPI attainment for Beauty business.


* Manage Beauty product portfolio development.    


* Collaborate closely with global team to ensure Japan insights and needs are translated into the Global innovation/communication strategies and plans as No.1 market (Japan will be the lead design market for both product and commercial innovations for DEFINE).
+ Search and crystalize the critical JP market product innovation needs, feeding to upstream global team via engaging from “discovery” and “research” phase (pre-GNPP).
+ Feed Beauty commercial innovation ideas with unmet needs/insights coming from Japan market back to global team.


* Manage both DEFINE, ACUVUE® and Johnson & Jonson Vision brand equity and will be a counter part for global marketing team.                                                     

Key Requirements (skills, competencies, experiences, certifications) / 必要要件（スキル、知識、経験、資格）

Professional and academic experience


* More than 3 years experience in the category/consumer/ brand marketing area.

Lead role in marketin...