Shopper Marketing Manager

Coke Florida is looking for a Shopper Marketing (Omnichannel) Manager based out of our Tampa HQ location, working Monday - Friday.

What You Will Do:
As a Coke Florida Shopper Marketing Manager, you will be responsible for overseeing all aspects of Customer Marketing Planning and Activation for an assigned customer and/or channel in Florida to deliver on business objectives and drive results.

Roles and Responsibilities:


* Lead local programming and brand activation at key accounts for programs developed by the HQ Level Shopper Marketing Teams in assigned channel and/or customers.


* Partner with Customer Teams leveraging National GOAT Programs, Innovation or Brand Initiatives to develop account specific and/or channel specific programs to drive volume and share.


* Manage the marketing activation of Coke Florida assets (i.e.

Tampa Bay Bucs, Disney World, etc.), including developing retail and stand-alone programs


* Leverage channel strategy to create engaging and profitable customer plans that meet the objectives of the sales teamand customer


* Assist sales team in creating sell deck and participate in sell-in meetings with customers, leading the presentation of the marketing ideas


* Activate cross-category partnerships with outside companies to develop customer programs


* Program budget tracking, including the ability to seek and leverage different sources of funds


* Customer POS design and messaging including communication to internal POS Store


* Manage the Activation process, including development of timeline, creative, POS design, external partners, internal and partner approvals


* Assist in developing program recap and measurement

For this role, you will need:


* Minimum undergraduate (BA or BS) degree


* At least 5 years of experience in a sales or marketing role; calling retail accounts, marketing agency, marketing vendor or CPG company


* Knowledge of omnichannel customer marketing and/or national promotions


* Proficient with tools like Nielsen Connect, Nielson Panel and other relevant data and analytical tools

Additional Qualifications that will make you successful in this role:


* Results Oriented - Self-motivated driving through obstacles to accomplish objectives with a bias for action resulting in a strong track record of delivering results


* Project Management: ability to develop and execute marketing programs, understanding and utilizing marketing standards, multi-task and prioritize several projects at once without sacrificing quality.

Ability to adhere to timelines and work with cross-functional teams to keep on time and on budget.


* Collaboration & Teamwork - Able to create effective working relationships with a strong sense of commitment to a course of action holding people accountable while maintaining positive working relationships


* Prioritization - Ability to prioritize multiple objectives/goals based on opportunities and situations nee...