Sr. Brand Stewardship Specialist

Sr.

Brand Stewardship Specialist

The Sr.

Brand Stewardship Specialist will play a pivotal role in fostering the universal expression and direction of our brand(s).

Reporting directly to the Brand Stewardship Manager, this individual will collaborate with both internal and external teams, with an emphasis on leading creative development in partnership with external agency partners and our internal brand studio team.

Areas of Responsibility:

40% Creative Leadership: Accountable for the development of creative brand activation work across brands, ensuring impact is made across touchpoints and elements aligned with agreed upon brand strategies.
20% Long-term Brand Stewardship: Contribute to shaping the long-term vision for our brands, and helping to ensure we remain intentional, consistent and commitment to that strategy continuously to ensure brand equity is built over time.

10% Team Mentorship: Inspire and mentor a talented team of brand stewardship specialist, providing guidance and fostering a culture of creativity, collaboration, and brand-forward thinking.

20% Integrated Planning and Budget Management: Work closely with others within the Brand Stewardship team as well as COE partners and Portfolio Marketing team to build a seamless brand experience for consumers that is on-strategy, on-time, and on-budget.

Brand Activations include but are not limited to the following: advertising (digital, TV, print, social, point-of-sale, etc.), price promotion, influencer, PR, events, website, social media, email, direct mail, sales/broker/channel communication, etc.
10% Creative Excellence: Ongoing commitment to maintaining best-in-class brand/creative development practices aligned with modern marketing practices (i.e.

integration of AI, changing creative trends, case studies, etc.).

as well as building advocacy for the importance of creativity connected to business growth.

Provide outside-in view of emerging trends, championing for consideration and/or testing.

Includes supporting and embracing test and learn, and iterative marketing practices.

Our Brand Stewardship team is dedicated to developing and expressing the unique identity of our brand(s) across multiple consumer touchpoints.

As a part of this team, you will be instrumental in driving brand defining ideas that lead to creative breakthrough while ensuring the highest standards of brand consistency and quality.

This Sr.

Brand Stewardship Specialist will lead creative development for our Brand Forward Portfolio of brands which includes our Land O'Lakes Dairy Foods brand as well as the Purina Animal Nutrition brands.

Budgets range for agency management, creative development and production between 5-10MM annually for these brands contributing to sales of over $10B annually.

While not a manager role, this person will have support from the other Brand Stewardship Specialists within the team to help distribute and manage creative development work across brands.

Required Experience/Knowledge/...