IPC BCC Sr. Marketing Manager

IPC BCC Sr.

Marketing Manager

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Senior Marketing Manager leads the overall marketing strategy and innovation and contributes to the growth and operating results of the company by providing leadership and direction on the BCC category.

Responsible for delivering topline growth, accretive margins, market shares, and brand equity.

The role reports to the IPC BCC Brand & Innovation Director who leads the overall business strategy for IPC BCC.

The candidate will also help develop the business strategy and deliver marketing plans in close collaboration with the local country partners across IPC markets.

Role Overview & Primary Accountabilities:


* Lead the regional marketing strategy for BCC in IPC.

Drive clarity on brand fundamentals: brand vision, segmentation, architecture, idea, and positioning.


* Define robust 3-year innovation pipeline rooted in local consumer needs and aligned with brand architecture.

Leverage the innovation hubs around the world in other regions and within the IPC segment to identify ideas that can/ should travel so that every market has a well-populated innovation pipeline in line with locally relevant consumer needs and their brand architecture.


* Lead, own and drive full scaling strategy and innovation/activation plans on creating the category and driving penetration in priority markets across IPC


* Act as the connective tissue between the global marketing/growth organizations and the local markets


* Ensure best in class commercial execution in the market (communication, activation programs) by collaborating with local partners, translating the brand fundamentals into well-defined and executable frameworks


* Own external relationships with agencies

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact.

We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity.

It’s all here for you at Kimberly-Clark.

Led by Purpose.

Driven by You.

About You

You perform at the highest level possible...