Customer Marketing Manager, Campaign Optimization

Job Description:

Position Overview

Vertex Inc.

is seeking a Customer Marketing Manager, Campaign Optimization to ensure that all cross - sell, upsell, and migration campaigns are fully optimized for effectiveness through the funnel, from initial engagement to conversion.

This individual will bring a strong background in content strategy, messaging, and positioning, along with experience in developing and managing integrated campaig ns that drive measurable business impact.

In this role, you will partner with campaign owners, inside sales, solutions marketing, and sales teams to refine campaign content, targeting, and post - conversion engagement strategies to accelerate lead conversion and opportunity velocity.

You will also e nsure that inside sales teams are fully enabled with the content, tools, and insights needed to engage leads effectively and move them through the funnel.

Additionally, this individual will drive activation optimization, establishing best practices for Pardot (marketing automation), SalesLoft (inside sales engagement), and 6Sense (ABM and intent insights) to enhance lead nurturing, post - conversion engagement , and pipeline acceleration.

By focusing on campaign optimization, nurture strategy, and post - conversion acceleration, this role will maximize campaign performance, sales effectiveness, and marketing's overall impact on revenue growth.

This role will also play a key part in developing an inbound marketing strategy for existing customers, ensuring that campaigns and nurture efforts drive ongoing engagement, demand, and expansion opportunities.

By leading projects for messaging and content development, and leveraging customer information channels such as the Customer Community and Vertex website, this individual will help position Vertex solutions in front of the right customer segments at the right time, driving broader awareness of Vertex 's end - to - end tax solution, driving demand in the customer base, and increasing marketing - influenced revenue.

Key Responsibilities

Campaign Optimization & Nurture Strategy


* Ensure all campaigns activated by the Customer Marketing Growth Team are fully optimized for lead nurture and velocity, ensuring smooth progression through the funnel.


* Partner with inside sales (business/lead development teams) to ensure they have the content, tools, and campaign insights needed to effectively engage with leads and move them toward conversion.


* Develop and refine nurture strategies, aligning marketing automation (Pardot), inside sales communication tools (SalesLoft), and intent signals (6Sense) to accelerate lead engagement and conversion.


* Strengthen post-conversion engagement, ensuring that effective content and sales enablement efforts continue through later funnel stages to improve opportunity velocity and impact win rates.

Content & Targeting Optimization


* Collaborate with solutions marketing, content teams, sales, and SMEs to develop persona ...