Sales Content Manager

The Sales Content Manager is primary support for the enablement platform and is the liaison with Product Marketing and other GTM functions to ensure content is accessible and kept up to date.  

First Six-Month Priorities:


* Work with stakeholders to add SAP and renewals playbooks and internal documentation to the enablement platform. 


* Establish strong relationships with Sales, Product Marketing, and Sales Operations stakeholders. 


* Establish governance for content reviews and begin content updates with SMEs. 

Responsibilities: 


* Content Creation and Curation: Responsible for developing a wide variety of resources, including quick reference sheets, newsletters, and process guides.

Ensures that the content is tailored to specific audiences (e.g., new employees, technical sellers, or non-technical users) and that content is easily accessible. 


* Content Maintenance: Manages review cycles in accordance with content governance, making sure they reflect the latest software versions, sales plays, and internal processes. 


* Collaboration: Collaboration with Product Marketing Managers, Sales Operations, PipeGen, instructional designers, training delivery and other subject matter experts to ensure the content is accurate, relevant, and aligned with the company’s goals.  


* Content Management Systems (CMS): Works with content management systems (CMS) to organize and distribute content.

Ensure that resources are easily accessible for employees, and that the CMS is efficiently maintained. 


* Quality Control and Feedback Integration: Tracks the effectiveness of content by gathering feedback from trainees, trainers, customers and other stakeholders.  Based on this feedback, content specialist will hold semi-annual reviews to improve and refine the content to make sure it’s engaging and serves its intended purpose. 


* Standardization and Consistency: Establish global content standards and guidelines to ensure consistency in tone, style, and branding across all materials, making it easier to navigate and absorb information. 


* Tracking and Reporting: Track content usage, monitor buyer engagement and seller effectiveness via Showpad.

Correlate CMS activity to seller productivity via Showpad/Salesforce metrics.  


* Partnerships: Work with vendors to learn of upcoming changes and how to implement and educate the sales teams globally.

Own the vendor relationship with the sales enablement platform 

Qualifications:


* Bachelors degree


* 8+ years of experience in similar roles 


* 3 years of experience with Showpad or similar Sales Enablement Platform tools 


* Demonstrated stakeholder management skills across various functions and levels. 


* Strong business acumen, curious how the business operates and the inter-dependencies that make successful 


* Ability to learn quickly, independently and problem solve. 


* Ability to communicate clearly and ef...