Insights & Analytics Lead, IPC Adult & Feminine Care (AFC)
Insights & Analytics Lead, IPC Adult & Feminine Care (AFC)
Job Description
Your Job
You’re not the person who will settle for just any role.
Neither are we.
Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.
Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.
In this role, you’ll help us deliver better care for billions of people around the world.
It starts with YOU.
The Consumer Insights and Analytics Team operates at the heart of our business, partnering and challenging current thinking and proactively moving business forward and driving profitable growth.
The Consumer Insights role lies within the IPC (International Personal Care) Insights and Analytics structure, partnering with local IPC Marketing Category teams.
This individual serves as the most senior expert in the insight & analytics capacity for IPC Adult and Feminine Care (AFC); driving elevated thinking and practices across 4 knowledge platform areas, driving consumer closeness and actionable business insights, driving performance through setting standards, and driving innovative approaches and accelerating a modern data-driven approach at the segment level for IPC AFC business across both Adult & Feminine Care Sectors.
Role Overview & Primary Accountabilities:
Raise the bar on Insights & Analytics for IPC BCC
* Advance best-in-class insights against 4 knowledge platform areas: Profiling Consumers, Identifying unmet needs, Assessing Ideas/Concepts, Measure Performance
* Bridge between business challenge, consumer challenge and research methodology to uncover new insights.
Using a range of syndicated and unstructured data plus custom research and agile methodologies
* Oversee high quality research independently (research proposal, agency management, course correct where needed) without much support
* Sets standards and guidelines for research in segment and works in partnership with ABUs; innovate on ways of research.
* Owns external key partner relationship e.g.
Nielsen
* Performs translator role working with data scientists to ensure analytics are business and outcome-oriented.
About Us
Huggies®.
Kleenex®.
Cottonelle®.
Scott®.
Kotex®.
Poise®.
Depend®.
Kimberly-Clark Professional®.
You already know our legendary brands—and so does the rest of the world.
In fact, millions of people use Kimberly-Clark products every day.
We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact.
We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity.
It’s all here for you at Kimberly-Clark.
Led by P...
- Rate: Not Specified
- Location: Petaling Jaya, MY-10
- Type: Permanent
- Industry: Education
- Recruiter: Kimberly-Clark Corporation
- Contact: Not Specified
- Email: to view click here
- Reference: 877792
- Posted: 2025-04-05 08:34:44 -
- View all Jobs from Kimberly-Clark Corporation
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