Brand Manager - Content & Connections

Brand Manager - Content & Connections

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

As the Brand Manager – Content & Connections for Kimberly-Clark’s North America Childcare business, you will drive consumer love, strong brand equity, and effective media execution for the Pull-Ups® & Goodnites® brands.  This role reports to the Senior Brand Manager, Childcare, in the Chicago Commercial Center with a hybrid work arrangement.  Key cross functionals you’ll partner with closely include sector and business unit management, customer development & omnichannel teams, agency partners, insights, analytics, media strategy, marketing operations, and community management.  In this role you will:


* Play a leading role in solidifying the marketplace position and marketing plans for Pull-Ups®.


* Develop and execute marketing plans that deliver financial objectives and aligns with brand strategies, participating in annual operating plans.


* Lead media execution, including budget sufficiency, strategy, tactical planning, and ongoing management of flowcharts.


* Execute best in class creative across PESO channels, working closely with all agency partners within IAT


* Drive action and accountability for excellence in digital planning across owned and paid assets working closely with Performance Marketing and agency partners to win first purchase.


* Collaborate closely with customer omnichannel teams to ensure effective execution and reporting on retail media initiatives. 


* Analyze consumer data, market share and media analytics to understand comms performance, track progress and optimizations, and return on investment analysis for marketing programs.


* Collaborate with base Brand & Innovation counterparts to build strong go to market plans for new launches for the brand, participating when necessary in the IMF stage gate process.


* Manage the Advertising & Consumer Promotion budget to stay on track in delivering quarterly and annual financial commitments.


* Provides regular coaching and supports development of Senior Associate Brand Managers.

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committ...