Senior Associate Brand Manager - Kleenex®

Senior Associate Brand Manager - Kleenex®

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

As a Senior Associate Brand Manager, you have a talent for recognizing trends and aiming for bigger goals, and an active interest in keeping up with trends, market needs, and your organization’s competitive standing.

This role is a marketer accountable for in-year business planning and marketing execution for the Kleenex® business in the United States.

The Senior Associate Brand Manager leads key initiatives related to marketing planning & execution for the brand, as well as overall execution and results delivery for the Family Care business unit.  This role reports to the Senior Brand Manager and takes work direction from the Brand Manager, and collaborates with insights & analytics, customer development, agency partners, sales planning, Research & Development, and product supply teams.

In this role, you will:


* Provide project and/or marketing leadership on key initiatives to help sustainably grow the brand’s marketplace position (e.g.

new product launches, pricing initiatives, etc.)


* Execute annual ABP and marketing plans that deliver financial objectives and aligns with brand strategies.


* Actively participate in the execution of brand commercial programs.


* Analyze consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing program.


* Create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance.


* Lead translation of brand strategy, consumer/retailer segmentation and marketplace trends into executable DPSM guidance to the organization.


* Develop and implement distribution, packaging, shelving and merchandising strategies and plans.


* Use business acumen in conjunction with marketing competency to influence and lead projects cross-functionally.


* Engage strategic customer teams to collaboratively build growth plans.


* Identify and develop relevant consumer and/or shopper insights.


* Collaborate across categories, to identify and proactively drive efficient brand building.


* Actively conduct both basic and in-depth analysis to identify problems, find trends, develop hypothesis, and drive the organization towards decisions to strengthen the brand’s plan.

About Us

Huggies®.

Kleenex®.

Cottone...