External Communications Specialist

Primary Responsibility :

Delivers company-wide external communications and social media activities ensuring that communication efforts are aligned with the company's culture, brand, and business goals.

What You'll Do :

• Implements company's public relations strategy by generating content for press releases and articles.

• Writes, pitches, and places byline articles and trend stories showcasing thought leadership in key industry trades by teaming with subject matter experts to identify trends and story ideas for external use, identifying storylines, and maintaining working relationships with key press contacts.

• Tracks and analyzes media coverage of the company by creating and managing social posts and content across various platforms, including Facebook pages, Twitter, LinkedIn, Glassdoor, etc..

Monitors social platforms and escalates potential issues as discovered and as appropriate.

• Collaborates across the business on external events and community relations campaigns by defining KPI's for social media and developing methods to measure and improve KPI's.

• Manages award submission process to ensure company receives broad and industry-specific recognition.

• Performs other duties as needed, requested, or as assigned.

What Experience and Education You Need :

• Bachelor's degree in Communications, Public Relations, Marketing, or related field.

• One (1) year of experience in a similar role preferred.

• Bilingual with English / Spanish preferred.

What Could Set You Apart :

• Writing skills in grammar, punctuation, and spelling sufficient to create materials for communication to be read by various levels of external public.

• Verbal, written, and graphic skills sufficient to make visual and oral presentations of communication materials.

Demonstrated knowledge and understanding of programs such as Office, Outlook, Word, and PowerPoint preferred.

• Project management and organizational skills sufficient to handle multiple priorities and changing deadlines.

Demonstrated ability to work in matrix-managed environment and experience with balancing requests from multiple managers preferred.

• Written and verbal communication skills necessary to communicate with individuals at various levels of the organization, external contacts, customers, and potential customers.

• Demonstrated history of a progressive, flexible, and team-oriented approach in previous communication roles and/or projects, with an emphasis on a proactive approach developing customer service partnerships.

Physical Requirements :

The physical demands described below are representative of those that must be met to successfully perform the essential functions of the job.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

• Requires the ability to sit for long periods of time, with frequent interruptions.

• Requires several hours per day of sitting, getting up and...