Marketing Director - OCDIO

Description & Requirements

Maximus is a proven provider of transformative solutions to governments at the national, state, and local levels.

The hallmark of Maximus is the ability to effectively and efficiently implement business process outsourcing (using people, processes, and technology), bringing innovative interventions and improving outcomes.

The Office of the Chief Data and Information Officer (OCDIO) is now leading the company's digital transformation through strategic technology accelerators and mission threads to enhance business agility, innovation, and the use of reusable digital and technology solutions.

The Marketing Director OCDIO is a unique opportunity for an experienced professional with a blend of technical product marketing, strategy, and Go-to-Market (GTM) skills to fill a highly visible role on our Corporate Marketing team.
The OCDIO Marketing Director develops and executes thought leadership strategies to position Maximus leaders of technology innovations accelerators.

The OCDIO Marketing Director works closely with OCDIO leadership to drive GTM adoption with Acceleration Teams.

This includes partnering across investor relations, government relations, state and federal business segments.

The responsibilities include driving the segmentation, leading cross-functional GTM initiatives with business marketing and technical teams.
Maximus is a highly matrixed and communicative organization.

Therefore, the OCDIO Marketing Director is a key conduit of information and influence between OCDIO and other parts of the company.

This role will:

• Cultivate and maintain credibility and influence as a strategic advisor and partner with business line leads across the company, enabling him or her to develop and execute marketing and communications programs to achieve or exceed specific business objectives.

• Cross-team collaboration with OCDIO technology solutions and business marketing teams for GTM.

• Support Alliance marketing relationships for business segment alignment.

• Develop marketing and sales enablement content for sales and solutions teams.

Essential Duties and Responsibilities:
- Cultivate and maintain credibility and authority to become a strategic advisor and partner with business line leads - enabling him or her to develop and execute marketing and communications programs to achieve or exceed specific business objectives.
- Develop and execute marketing and communications strategies, tactic, and intelligence to help the Company's business development and operations teams position for future work.
- Focus and align all communications around the MAXIMUS brand as well as value proposition and brand promise we offer our clients.
- Assist in and support the management of the marketing function.
- Increase awareness and preference for the MAXIMUS brand, which encompasses our reputation (or behaviors our clients can expect from us), visual image, and corporate personality.
- Create compelling, effective marketing ...