Digital & CRM Executive

Digital & CRM Executive

Job Description

About Us

People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day.

From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world.

Kimberly-Clark proudly leads the way in providing better care for a better world.

Led by Purpose.

Driven by You.

Due to an internal promotion, we now have a great opportunity for a Digital and CRM Executive to join our consumer focussed Media & Digital Excellence team based in North Sydney. 

Reporting to the Digital & Data Manager, you will work together to develop and execute Kimberly-Clark's Owned Digital strategy for ANZ including CRM, websites  and SEO.

Job Description

CRM


* Assist in Developing CRM Strategies: Support the digital and brand teams in creating and executing CRM strategies that align with digital marketing goals and enhance customer engagement.


* Data Analysis and Reporting: Help analyse customer data to identify trends and behaviours and assist in generating reports to provide insights for the brand team.


* Campaign and CRM Journey Support: Assist in planning, executing, and monitoring CRM campaigns and customer journeys across various digital channels, ensuring alignment with the brand's messaging and objectives.


* Customer Segmentation: Help segment the customer base to tailor marketing efforts and improve personalisation, enhancing the overall customer experience.


* Legal and Privacy Compliance: Collaborate with legal and compliance teams to ensure all CRM activities adhere to data privacy regulations and industry standards.


* Content Quality Assurance: Ensure all content created for CRM campaigns meets industry best practices, maintaining high standards of quality and effectiveness.

Websites/General Digital


* Work with the digital team to ensure CRM strategies align with overall digital vision for Kimberly-Clark and its brands 


* Strive for consistent best in class digital experience across all channels for our consumers online 


* Analyse and report on key success metrics for owned platforms and provide actionable insights to key stakeholders


* Manage website content and feature updates


* Continually upskill and build general digital and CRM capability with broader marketing team 


* Be a strong voice for digital marketing within the business and champion digital marketing strategies with key stakeholders across all business functions 

About You


* 2+ years experience in the digital marketing space


* Intermediate understanding of CRM tools


* Data and analytical skills 
...