Marketing Specialist

Marketing Specialist – Retail & Merchandising

BENEFITS:  Medical, Dental, Vision, 401K  

The Marketing Specialist, Retail & Merchandising plays a critical role in driving growth in the Residential segment by executing and optimizing our retail & merchandising programs and assisting with product launches.

This role collaborates cross-functionally with marketing, sales, operations, and external vendors to ensure our 1,500+ retail locations are equipped with the necessary displays, samples, promotions, marketing materials, and training resources.

JOB DUTIES:  

Retail Program Execution:


* Oversee the day-to-day execution of retail marketing initiatives


* Ensure dealers and distributors are set up for success with retail displays, samples, and promotional materials

Sales & Dealer Support:


* Follow up with regional sales managers and distribution partners to track display placements


* Assist sales in onboarding new retailers, including training support


* Maintain and manage the dealer database for up-to-date contact information and performance tracking


* Provide phone and email support for retailers regarding display setup and marketing needs

Product & Sample Management:


* Administer the Auto Update program and collaborate with the product launch team on program updates


* Work with Product Marketing & Product Management to create and distribute sample plans for all display types, including product additions and removals


* Manage annual updates to sample selections and own the development of annual product catalogs

Marketing & Communications:


* Develop and distribute marketing communications for the dealer channel in collaboration with Digital & Customer Experience teams


* Work with designers to create and distribute ad kits and process Crossville Rewards submissions for ad placements


* Ensure brand guidelines are respected throughout the retail locations and all marketing collateral


* Provide appropriate marketing collateral and branding elements to retail locations and sales associates


* Maintain and update digital B2B platforms, including promotions, product launches, marketing content, and supporting documentation


* Support the product launch efforts of the Marketing team for Crossville and Crossville studio product launches.

This includes working with internal stakeholders on marketing assets, samples and communication needs for each product launch.

Operations & Process Management:


* Create and maintain sales tool order forms and catalogs


* Process purchase orders for displays, printing, and sample needs


* Coordinate residential show house and TV program donations, working directly with designers on selections


* Work with customer service to create display orders for fulfillment


* Ensure HubSpot CRM is updated with dealer contacts and manage a current database for tracking and communication

JOB QUALIFICATIONS:


* Bachelor’s d...