Associate Brand Mgr

Worthington Enterprises manufactures market-leading consumer products that are distributed in retail, wholesale, and industrial settings.

As an industry leader in outdoor living, celebrations, tools, and consumer brand products, Worthington invites you to join a winning team as an Associate Brand Manager leading our Garden Weasel business.

Garden Weasel is a trusted gardening tool brand among experienced gardeners, enabling them to do more of what they love through our thoughtful design and ergonomics.

The Garden Weasel Associate Brand Manager will lead strategic planning and execution, including innovation strategy and roadmap, marketing and communication strategy, commercialization plan, P&L management, and competitive threat assessment and action plans.

This role collaborates closely with the Brand Director, Sales Director, Marketing team, New Product Development team, Finance, Quality, Procurement, Supply Chain and Operations Management to achieve business objectives.

Key Duties & Responsibilities:



* Brand Strategy & Growth Execution - Partner with the Brand Director to define and execute strategic initiatives that drive profitable growth across existing and emerging customers, channels, and markets.

Provide clear direction to cross-functional teams to ensure alignment on execution plans.


* Product Development, Roadmap & Innovation - Identify and prioritize unmet consumer needs, leading new product launches from concept to commercialization.

Develop and maintain a strategic product roadmap that aligns with brand strategy, market trends, and consumer insights.

Create business cases, product briefs, and go-to-market strategies while collaborating with key stakeholders to drive successful execution.


* Market & Consumer Insights - Act as the voice of the consumer by leveraging research, data, and segmentation insights to refine target audiences, optimize brand messaging, and identify growth opportunities.

Conduct competitive and category analysis to inform strategic decision-making.


* E-commerce & Digital Sales Performance - Partner with digital marketing and sales teams to optimize online revenue growth through performance marketing, conversion rate optimization, and enhanced customer experiences.

Use data analytics to refine digital strategies and improve omnichannel sales performance.


* Marketing & Demand Generation - Collaborate with internal marketing teams and external agencies to develop and execute high-impact campaigns with strong ROAS.

Ensure data-driven decision-making to enhance customer engagement, acquisition, and retention.


* Portfolio & Profitability Optimization - Maximize EBITDA through optimized product line architecture, strategic pricing, and cost-reduction initiatives.

Use market intelligence and POS analytics to develop competitive pricing strategies and drive margin expansion.


* Operational & Supply Chain Collaboration - Work cross-functionally with Sales, Supply Chain, and Operation...